Publicação
How destination narrative influence visit destination
| datacite.subject.fos | Ciências Sociais | |
| dc.contributor.author | Augusto, Luísa | |
| dc.contributor.author | Santos, Sara | |
| dc.contributor.author | Ferreira, Sónia | |
| dc.contributor.author | Espírito Santo, Pedro | |
| dc.date.accessioned | 2026-01-15T10:11:55Z | |
| dc.date.available | 2026-01-15T10:11:55Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | The competitive environment of the tourism sector requires new strategies for constructing engaging narratives to stimulate interest, raise awareness and create an emotional connection with visitors, allowing for greater involvement that can influence their visit to the destination. The conceptual model of this study aims to analyse how destination narratives promote the intention to visit, exploring the influence of narrative structure and immersion on tourists' positive emotions, attitudes and behaviours. This study uses a quantitative approach based on structural equation modelling structural equations using the AMOS software. Considering a sample of 901 respondents, this research allowed us to conclude that the narratives influenced positive emotions and attitudes towards regions, conditioning the intention to visit the destination. In this way, this study brings contributions to academia and the professional world, as it allows for a deeper understanding of effective tourism marketing strategies and their practical implications. | eng |
| dc.identifier.citation | Augusto, L; Santos, S.,; Ferreira, S..; Espirito Santo, P.; (2025). How destination narrative influence Visit Destination. Proceedings of the 8th International Conference on Tourism Research - ICTR 2025, 8 (1), 444-450 | |
| dc.identifier.doi | 10.34190/ictr.8.1.3596 | |
| dc.identifier.uri | http://hdl.handle.net/10400.2/20859 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.relation.hasversion | https://papers.academic-conferences.org/index.php/ictr/article/view/3596 | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Narratives | |
| dc.subject | Attitudes | |
| dc.subject | Positive emotions | |
| dc.subject | Intention to visit | |
| dc.subject | Destinations | |
| dc.title | How destination narrative influence visit destination | eng |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferenceDate | 2025 | |
| oaire.citation.endPage | 450 | |
| oaire.citation.startPage | 444 | |
| oaire.citation.title | Anais da 8ª Conferência Internacional de Pesquisa em Turismo | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| person.familyName | Santos | |
| person.givenName | Sara | |
| person.identifier.orcid | 0000-0002-3581-6478 | |
| relation.isAuthorOfPublication | 4041eee1-c2b7-41d1-ae7e-e0dcb1d06615 | |
| relation.isAuthorOfPublication.latestForDiscovery | 4041eee1-c2b7-41d1-ae7e-e0dcb1d06615 |