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Alliance orientation and firm financial performance: industry-specific and crisis effects. Implications for coopetition dynamics

dc.contributor.authorMota, Jorge
dc.contributor.authorChim-Miki, Adriana Fumi
dc.contributor.authorMoreira, Antonio
dc.contributor.authorCosta, Rui Augusto
dc.date.accessioned2026-01-17T14:53:48Z
dc.date.available2026-01-17T14:53:48Z
dc.date.issued2025-11-18en_US
dc.date.updated2026-01-16T16:54:55Z
dc.description.abstractPurpose – This study examines how firms’ alliance orientation impacts firm financial performance, varying across manufacturing and retail service industries and during the COVID-19 Crisis. Coopetition requires simultaneous competition and cooperation, sometimes competition-based coopetition, other times cooperation-based coopetition. In this study, alliance orientation was used as the observable construct, enabling us to interpret its implications within the broader literature on coopetition dynamics. Design/methodology/approach – We used a sample of 330 Portuguese and Spanish firms across different industries and employed an Ordinary Least Squares model. The study spans 2013–2022, encompassing pre- COVID-19 and during COVID-19 pandemic periods. Findings – Results show that alliance orientation positively influences financial performance in the retail services industry, particularly during COVID-19, where alliances mitigated the negative effects of firm age, sales growth opportunities and asset tangibility. No significant effect was observed in manufacturing firms, highlighting industry-specific dynamics. Originality/value – The study offers threefold novelties. First, it assesses the impact of strategic alliance engagement on financial performance through an econometric model that considers the effect of strategic alliances on return on assets and includes control variables to express organizational complexity. Second, it highlights that the benefits of alliance strategies, which can enable coopetition dynamics, vary across industries. Third, it provides evidence that alliance orientation can be a strategic risk and crisis management mechanism, particularly during disruptive events such as the COVID-19 pandemic.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.1108/jsma-07-2024-0176
dc.identifier.issn1755-425Xen_US
dc.identifier.issn1755-4268en_US
dc.identifier.slugcv-prod-4629824
dc.identifier.urihttp://hdl.handle.net/10400.2/20958
dc.language.isoeng
dc.peerreviewedyes
dc.rights.uriN/A
dc.subjectAlliance orientation
dc.subjectCoopetition
dc.subjectFinancial performance
dc.subjectCrisis environment
dc.subjectManufacturing firms
dc.subjectRetailing firms
dc.titleAlliance orientation and firm financial performance: industry-specific and crisis effects. Implications for coopetition dynamicseng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage19
oaire.citation.issueahead-of-pen_US
oaire.citation.startPage1
oaire.citation.titleJournal of Strategy and Managementen_US
oaire.citation.volumeahead-of-pen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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