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CRM 2.0 and Mobile CRM: a framework proposal and study in European Recruitment Agencie

datacite.subject.sdg09:Indústria, Inovação e Infraestruturaspt_PT
dc.contributor.authorGregório, Tânia Isabel
dc.contributor.authorIsaías, Pedro
dc.date.accessioned2024-08-05T10:34:10Z
dc.date.available2024-08-05T10:34:10Z
dc.date.issued2021
dc.description.abstractCompanies are becoming more focused on customers and on new ways to approach them individually. Mobile technologies and Web 2.0 have been pushing companies to evolve in this area. This research is focused on the way Customer Relationship Management (CRM) systems are used, on a European level, by recruiting companies to assist candidates in finding a satisfactory job. A framework is presented to identify how CRM 2.0 and mCRM (mobile CRM) can help candidates to find jobs in a personalized way. A set of four hypotheses have been defined. To gain a better understanding of these CRM systems, the methodology used in the exploratory study was quantitative, employing a non-probabilistic sampling technique, with 35 recruiting agencies being studied. Results showed that the use of software in recruiting agencies is quite common and that CRM 2.0 is present in the vast majority of the studied companies. When it comes to mobile CRM, there's still much to be explored in this channel, as agencies focus their resources on Web 2.0, leaving this channel's great potential of mobile CRM unused.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCRM 2.0 and Mobile CRM: A Framework Proposal and Study in European Recruitment Agencies. In I. Management Association (Ed.), Research Anthology on Recent Trends, Tools, and Implications of Computer Programming (pp. 505-525). IGI Global.pt_PT
dc.identifier.doi10.4018/978-1-7998-3016-0.ch022pt_PT
dc.identifier.isbn9781799830160
dc.identifier.urihttp://hdl.handle.net/10400.2/16368
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.subjectCRMpt_PT
dc.subjectRecruiting agenciespt_PT
dc.subjectMobile CRMpt_PT
dc.subjectCRM 2.0pt_PT
dc.titleCRM 2.0 and Mobile CRM: a framework proposal and study in European Recruitment Agenciept_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage525pt_PT
oaire.citation.startPage505pt_PT
oaire.citation.titleResearch Anthology on Recent Trends, Tools, and Implications of Computer Programmingpt_PT
person.familyNameIsaias
person.givenNamePedro
person.identifier.ciencia-id731A-2E36-6847
person.identifier.orcid0000-0003-1194-2127
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublicationbf41e004-f721-4349-a34c-95968cb9ea99
relation.isAuthorOfPublication.latestForDiscoverybf41e004-f721-4349-a34c-95968cb9ea99

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