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Publication
Fatores crĂticos de sucesso do Balanced Scorecard na Industria FarmacĂȘutica Portuguesa
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Authors
Advisor(s)
Abstract(s)
A conceção e a utilização de diferentes sistemas de avaliação de desempenho
organizacional tĂȘm vindo a proliferar nos Ășltimos anos. As organizaçÔes procuram
adaptar os seus sistemas de controlo para assegurar que expressam as suas estratégias ao
contexto. Contudo a envolvente às organizaçÔes tem vindo a mudar rapidamente devido
a alteraçÔes macro e micro ambientais, exigindo por isso mudanças de estratégia e
operacionalidade que reflitam as necessidades de adaptação.
Este trabalho de investigação dedicou-se a identificar a taxa de penetração e fatores
crĂticos de sucesso na implementação do Balanced Scorecard, uma das possĂveis
soluçÔes adotadas pela IndĂșstria FarmacĂȘutica em Portugal, sector onde rĂĄpidas e
constringentes alteraçÔes de contexto se fizeram sentir nos Ășltimos anos.
Com o objetivo acima mencionado o estudo assenta para além do enquadramento teórico
em processos mistos de pesquisa, integrando técnicas de anålise qualitativa e
quantitativa num processo de triangulação, minimizando limitaçÔes consequentes da
dimensĂŁo reduzida da amostra.
Os resultados mostram que o Balanced Scorecard ocupa uma quota de 20% no universo
das organizaçÔes associadas da Apifarma e que os principais fatores crĂticos de sucesso
evidenciados neste estudo foram o alinhamento com a estratégia, dos indicadores e do
sistema de recompensa.
Conclusão, o modelo Balanced Scorecard tem um espaço de progressão em termos de
ferramenta de gestão estratégica ou integrado com outros modelos constituindo sistemas
de gestĂŁo integrados, em que a escolha dos objetivos e respetivos indicadores e a forma
de motivar as equipas sĂŁo pontos crĂticos a desenvolver.
The design and use of different systems for organizational performance monitoring have been proliferating in recent years. Organizations seek to adapt their systems of control to ensure that express their strategies to the context. However the engaging of the organizations have been changing rapidly due to changes in macro and micro environment, therefore requiring changes in strategy and operations reflect the needs of adaptation. This research was dedicated to identify the penetration rate and critical success factors in the implementation of the Balanced Scorecard, a possible solution adopted by the Pharmaceutical Industry in Portugal, where fast and constricting sector context changes were felt in recent years. With the above objective the study is based beyond the theoretical framework in mixed research processes, integrating techniques for qualitative and quantitative analysis, in a process of triangulation minimizing any consequential limitations of the reduce size of sample. The results show that the Balanced Scorecard holds a 20% market share in the universe of registered organizations in Apifarma and its critical factors of success were highlighted among others key performance indicators and reward aligned with strategy. In conclusion, the Balanced Scorecard model as a space of progression either in terms of strategic management tool or integrated with other models constituting an integrated management system, where the objectives and their KPI choices and how to motivate teams, are critical points to develop.
The design and use of different systems for organizational performance monitoring have been proliferating in recent years. Organizations seek to adapt their systems of control to ensure that express their strategies to the context. However the engaging of the organizations have been changing rapidly due to changes in macro and micro environment, therefore requiring changes in strategy and operations reflect the needs of adaptation. This research was dedicated to identify the penetration rate and critical success factors in the implementation of the Balanced Scorecard, a possible solution adopted by the Pharmaceutical Industry in Portugal, where fast and constricting sector context changes were felt in recent years. With the above objective the study is based beyond the theoretical framework in mixed research processes, integrating techniques for qualitative and quantitative analysis, in a process of triangulation minimizing any consequential limitations of the reduce size of sample. The results show that the Balanced Scorecard holds a 20% market share in the universe of registered organizations in Apifarma and its critical factors of success were highlighted among others key performance indicators and reward aligned with strategy. In conclusion, the Balanced Scorecard model as a space of progression either in terms of strategic management tool or integrated with other models constituting an integrated management system, where the objectives and their KPI choices and how to motivate teams, are critical points to develop.
Description
Dissertação de Mestrado em Comércio Electrónico e Internet apresentada à Universidade Aberta
Keywords
Balanced Scorecard IndĂșstria farmacĂȘutica Indicadores de qualidade GestĂŁo da qualidade Avaliação do desempenho EstratĂ©gias de desenvolvimento Portugal Balanced Scorecard evaluation Monitoring performance Strategic management Key performance indicators
Citation
Viegas, JosĂ© Manuel - Fatores crĂticos de sucesso do Balanced Scorecard na Industria FarmacĂȘutica Portuguesa [Em linha]. Lisboa : [s.n.], 2015. 152 p.