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Challenging the theoretical lenses of internationalization: a case study analysis

dc.contributor.authorPinto, Liliana Sofia
dc.contributor.authorRibeiro, Maria Manuel
dc.contributor.authorMoreira, Antonio
dc.contributor.editorMachado, C.en_US
dc.contributor.editorDavim, P.en_US
dc.date.accessioned2026-02-03T10:31:17Z
dc.date.available2026-02-03T10:31:17Z
dc.date.issued2018en_US
dc.date.updated2026-01-27T12:32:57Z
dc.description.abstractInternationalization involves an active behavior to compete in international markets. Several theories, as well as several entry modes, have been developed to explain why and how firms compete internationally. Nevertheless, the internationalization process is difficult to implement as it involves not only historical reasons, as well as traditional strategies that sometimes are usually not questioned by the firm. This chapter aims to depict a case study in which a firm is trying to deploy an opportunitydriven internationalization, shifting its traditional modus operandi. The firm is analyzed based on several theories, namely the Uppsala model, the network-based theory, the born globals and the born again globals, and it is possible to conclude that despite its more than 80 years of existence, neither of the four theories can be properly used to explain the firm’s international behavior. Moreover, to embrace international challenges, the firm needs to reposition its traditional business behavior.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-5225-5360-1.ch005en_US
dc.identifier.slugcv-prod-1615364
dc.identifier.urihttp://hdl.handle.net/10400.2/21122
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleChallenging the theoretical lenses of internationalization: a case study analysiseng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage137
oaire.citation.startPage112
oaire.citation.titleEnhancing Competitive Advantage With Dynamic Management and Engineeringen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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