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Commitment-trust dynamics in the internationalization process: a case study of market entry in the brazilian market

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dc.contributor.authorMoreira, Antonio
dc.contributor.authorAlves, Carolina Batista
dc.contributor.editorInformation Resources Management Associationen_US
dc.date.accessioned2026-02-06T10:57:41Z
dc.date.available2026-02-06T10:57:41Z
dc.date.issued2016en_US
dc.date.updated2026-01-27T12:18:32Z
dc.description.abstractThis chapter describes the market entry process of Portuguese small and mediumsized enterprise (SME) into the Brazilian. This chapter explores an under-researched strand in the studies of internationalization of SMEs, namely how trust and commitment leveraged the relationship orientation of the Portuguese SME in entering into the Brazilian market. Through a Case Study the chapter explores the concept of relationship orientation, trust and commitment to analyze how a Portuguese SME managed to turn around a difficult situation transforming its associates in business partners and prevented a process of desinternationalization.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.4018/978-1-4666-9814-7.ch057en_US
dc.identifier.isbn9781466698147en_US
dc.identifier.isbn9781466698154en_US
dc.identifier.slugcv-prod-367320
dc.identifier.urihttp://hdl.handle.net/10400.2/21167
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIGI Globalen_US
dc.rights.uriN/A
dc.titleCommitment-trust dynamics in the internationalization process: a case study of market entry in the brazilian marketeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage1229
oaire.citation.startPage1206
oaire.citation.titleInternational Business: Concepts, Methodologies, Tools, and Applicationsen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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