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Purchase intention of counterfeit luxury goods: a look based on risk perception theory

2025Book part Restricted access
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dc.contributor.authorCanguende-Valentim, Cláudio Félix
dc.contributor.authorMoreira, Antonio
dc.date.accessioned2026-01-20T10:36:11Z
dc.date.available2026-01-20T10:36:11Z
dc.date.issued2025en_US
dc.date.updated2026-01-16T19:30:03Z
dc.description.abstractThe aim of this study is to examine the intention to buy counterfeit luxury products using the framework of the theory of perceived risk in the Portuguese market. Data was collected using a questionnaire applied to 97 consumers and analysed using structural equation modelling. The results highlight that positive attitudes towards counterfeit luxury products increase the likelihood of consuming counterfeit products. On the other hand, perceived financial risk and perceived psychological risk influence individuals' attitudes towards buying counterfeit luxury products. The perception of financial risk also influences the intention to buy counterfeit luxury products. The contributions of this study have significant implications for policymakers, luxury brand managers and consumer protection agencies.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationCanguende-Valentim, C. F. & Moreira, A. C. (2025). “Purchase intention of counterfeit luxury goods. A look based on risk perception theory”. In Canguende-Valentim, C. F., Moreira, A. C. & Vale, V. (Eds.), Counterfeit Luxury and Consumption (pp. 191–208), London, Routledge. DOI: 10.4324/9781003507925-13
dc.identifier.doi10.4324/9781003507925-13en_US
dc.identifier.isbn9781003507925en_US
dc.identifier.slugcv-prod-4665545
dc.identifier.urihttp://hdl.handle.net/10400.2/20985
dc.language.isopor
dc.peerreviewedyes
dc.publisherRoutledgeen_US
dc.rights.uriN/A
dc.titlePurchase intention of counterfeit luxury goods: a look based on risk perception theoryeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage208
oaire.citation.startPage191
oaire.citation.titleCounterfeit Luxury and Consumptionen_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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