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When in Memeland, speak in memes: contributions of design towards the betterment of online behavior regarding public health

2023-12-01Book part Open access
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datacite.subject.sdg03:Saúde de Qualidadept_PT
datacite.subject.sdg04:Educação de Qualidadept_PT
dc.contributor.authorAlvelos, Heitor
dc.contributor.authorPereira, J. F. B.
dc.contributor.authorChatterjee, Abhishek
dc.contributor.authorBarreto, Susana
dc.contributor.authorVeiga, Pedro Alves
dc.contributor.authorLima, Cláudia
dc.contributor.authorSantiago, Eliana
dc.date.accessioned2024-11-25T15:53:12Z
dc.date.available2024-11-25T15:53:12Z
dc.date.issued2023-12-01
dc.description.abstractThis research tackles a current tendency towards scientific mistrust among segments of the population: we posit that channels traditionally employed by scientists and policy-makers may not be sufficient to reach skeptical individuals and communities, as exponentially and pervasively evident in social media circles. We thus propose to explore informal online channels and formats such as memes, short videos, and forums, where the involved demographics tend to obtain information they deem reliable and relatable: in fact, formal channels of scientific communication are often regarded by skeptics as authoritarian and driven by obscure agendas. In this research, we focus on health policy behavior as a locus of conflict in recent years due to the pandemic, with Portugal as a case study. Informed by both online field work and in-person interviews with health policy skeptics, the project has so far produced a collection of visual artifacts for social media circulation. Validated specimens aim to become templates for the adoption of health policies.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAlvelos, H., Pereira, J., Chatterjee, A., Barreto, S. Veiga, P.A., Lima & C. Penedos-Santiago, E. (2023). When in Memeland, Speak in Memes: Contributions of Design Towards the Betterment of Online Behavior Regarding Public Health. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication IV. Springer Series in Design and Innovation, vol 35. Springer, Cham. https://doi.org/10.1007/978-3-031-47281-7_39pt_PT
dc.identifier.doi10.1007/978-3-031-47281-7_39pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.2/16830
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer, Champt_PT
dc.relationAn Infodemic of Disorientation: communication design as mediator between scientific knowledge and cognitive bias. The case study of Portugal before, during, and after the pandemic.
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectDesign for sciencept_PT
dc.subjectHealth policypt_PT
dc.subjectSocial media designpt_PT
dc.subjectPandemic memespt_PT
dc.subjectScience communication in Portugalpt_PT
dc.subjectComunicação de saúdept_PT
dc.subjectDesign de comunicaçãopt_PT
dc.titleWhen in Memeland, speak in memes: contributions of design towards the betterment of online behavior regarding public healthpt_PT
dc.typebook part
dspace.entity.typePublication
oaire.awardTitleAn Infodemic of Disorientation: communication design as mediator between scientific knowledge and cognitive bias. The case study of Portugal before, during, and after the pandemic.
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/Concurso de Projetos de I&D em Todos os Domínios Científicos - 2022/2022.08322.PTDC/PT
oaire.citation.endPage486pt_PT
oaire.citation.startPage470pt_PT
oaire.citation.titleAdvances in Design and Digital Communication IVpt_PT
oaire.citation.volume35pt_PT
oaire.fundingStreamConcurso de Projetos de I&D em Todos os Domínios Científicos - 2022
person.familyNameAlvelos
person.familyNameBrandão Pereira
person.familyNameChatterjee
person.familyNamebarreto
person.familyNameVeiga
person.familyNameMarques Martins de Lima
person.familyNameSantiago
person.givenNameHeitor
person.givenNameJorge Fernando
person.givenNameAbhishek
person.givenNamesusana
person.givenNamePedro Alves da
person.givenNameCláudia Raquel
person.givenNameEliana
person.identifierAAE-9394-2019
person.identifier2279332
person.identifier.ciencia-id8E12-B8BD-D962
person.identifier.ciencia-id3716-B76D-DD59
person.identifier.ciencia-id0617-1C33-1288
person.identifier.ciencia-id4E19-DA38-48BA
person.identifier.ciencia-id0C13-00E4-AEF0
person.identifier.ciencia-id701B-A3AD-3FD4
person.identifier.orcid0000-0003-0119-4583
person.identifier.orcid0000-0001-5959-0015
person.identifier.orcid0000-0002-3830-876X
person.identifier.orcid0000-0002-1842-7788
person.identifier.orcid0000-0001-9738-3869
person.identifier.orcid0000-0002-3279-4808
person.identifier.orcid0000-0001-7750-6227
person.identifier.ridU-1628-2017
person.identifier.scopus-author-id36668179700
person.identifier.scopus-author-id25928623000
person.identifier.scopus-author-id57200069759
person.identifier.scopus-author-id57218310485
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typebookPartpt_PT
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