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- Corporate social responsabilityPublication . Jacquinet, Marc; Nobre, Ângela Lacerda; Duarte, Rogério; Pimentel, Fernando; Silva, MariaThe context of the digital economy and of the value systems that are prevalent in contemporary societies imply that Corporate Social Responsibility (CSR) is at the core of business strategies, either as a genuine and results-seeking attitude or else as a reductive communication and marketing approach to the market. CSR functions as the other side of the coin of Quality Systems, as both share the same basic philosophy and working paradigm.