Percorrer por autor "Silva, Pedro"
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- A brand loyalty–risk framework in the luxury watch marketPublication . Silva, Pedro; Moreira, Antonio; Almeida, Sílvia; Moutinho, VictorPurpose – In a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty–risk relationship in the luxury watch market. Design/methodology/approach – To test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling. Findings – The results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers. Research limitations/implications – The study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands. Practical implications – Managers should be aware of the double-edged role of brand affect on brand risk. The quality of a brand and the trust in its promise decrease the risk to the consumer. Originality/value – This pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.
- Budget participation and employee performance in real estate companies: the mediating role of budget goal commitment, trust and job satisfactionPublication . Silva, Pedro; Mota, Jorge; Moreira, AntonioPurpose – Recent years witnessed an exponential growth of the Portuguese real estate market. This growth has generated the need to implement effective management control tools to allow companies to improve their planning and monitoring of activities. Drawing on the agency and goal-setting theories, this paper explores the impact of companies’ participative budgeting processes on employee performance in the real estate industry. Design/methodology/approach – For this purpose, a questionnaire was developed and a sample of 116 employees that participate in the budgeting process of real estate organizations collected, with data analyzed using structural equation modelling. Findings – The results show that participation in the budgeting process has an impact on employees’ performance through budget goal commitment, trust and job satisfaction. However, no statistical support was found for the role of budgetary slack in this process. Research limitations/implications – This study was conducted in a single industry and is based on self-reported measures of employees that participate in the budgeting process of their organizations. Practical implications – The findings highlight the need for real estate organizations to involve their staff in the elaboration of budgets, contributing to a higher level of commitment to established goals, job satisfaction, trust and performance. Real estate organizations should provide adequate working conditions, foster their employees’ autonomy and recognize their work. Originality/value – The findings encourage real estate companies to extend the participation in the budget process to employees and, ultimately, to mitigate the probability of budget failure.
- Differences between stayers, switchers, and heavy switchersPublication . Moreira, António; Silva, Pedro; Moutinho, Victor; Moreira, AntonioPurpose – The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs, marketing communication, and loyalty itself. Design/methodology/approach – This study was carried out based on data collected through a questionnaire from 353 telecommunication services users in Portugal and using confirmatory factor analysis (CFA) and analysis of variance. Findings – The three types of customers – stayers, switchers, and heavy switchers – clearly differ among themselves. Stayers differ from switchers regarding their communication efforts perceptions, and from heavy switchers in their loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels. Research limitations/implications – Future research should examine differences between customers taking into account the impact of their personality, price sensitiveness, and orientation toward the adoption of new technologies. Practical implications – As there are several differences among stayers, switchers, and heavy switchers, companies should not only recognize the heterogeneity of their customer base, but also target their marketing efforts accordingly. Originality/value – This study is one of the few identifying groups of customers perception’s toward service providers. It also complements previous research by splitting them intro three different groups and by analyzing their behaviors across a set of previously unexamined marketing variables.
- Divestment cycles in the Portuguese electrical and electronics industry: an historical, multilevel analysis (1975–2015)Publication . Silva, Pedro; Moreira, AntonioThis article deals with the topic of divestment. In the early 1990s, the Portuguese electrical and electronics industry (EEI) attracted high levels of foreign direct investment. This increase in capital flows played an important role in Portugal’s economic development. However, after a period of growth and expansion, divestments became more common and the Portuguese government had to work hard to retain the existing investments. This study adopts a qualitative and historical approach to examine howeconomic and social changes impacted divestments in the EEI between 1975 and 2015, contributing to develop extant theories on divestment. The article helps to understandwhat happened to the Portuguese manufacturing industry and to the EEI in particular, providing valuable lessons on international divestments and production relocations.
- Employees' perception of corporate social responsibility and performance: the mediating roles of job satisfaction, organizational commitment and organizational trustPublication . Silva, Pedro; Moreira, Antonio; Mota, JorgePurpose – Corporate social responsibility (CSR) is an evolving concept which is increasingly being adopted by companies with the purpose of creating sustained organizational growth. However, while the impact of CSR practices on employees’ behaviors and attitudes has been recognized over the years, the relationship between CSR practices and employee performance remains underexplored. Design/methodology/approach – Drawing on social identity theory and using the partial least squares structural equation method, this research examines the impact of CSR practices on employees’ performance in a sample of 171 employees belonging to the construction industry. Findings – The findings do not support the existence of a direct relationship between employees’ perception of CSR and their performance; instead, they indicate that this relationship is mediated by job satisfaction and organizational trust. Research limitations/implications – The data concerns employees’ self-reported measures on their perceived CSR and the study was conducted in a single industry. Practical implications – Adopting CSR initiatives in company strategies is worthy as the perceptions of employees and their performance is positively influenced by their organization’s CSR activities. Managers should properly communicate and involve internal stakeholders in socially responsible practices to increase their awareness. Originality/value – This article analyzes the impact of employees’ perception of CSR on employees’ performance through the roles of employee organizational trust and job satisfaction as mediating variables in a highly socially pressured industry such as construction.
- Escola : família :matemática : que relações?Publication . Silva, Pedro; Monteiro, Cecília; Moreira, DarlindaA complexidade do mundo actual exige que a escola colabore com a família e a envolva como fazendo parte integrante da comunidade educativa. Nesse sentido foi dado um passo significativo quando se criou a Confederação Nacional da Associação de Pais (CONFAP) e quando se determina que os pais passem a participar no Conselho de escola ou Área escola (decreto lei nº172/91). A falta de tradição em colaborações estreitas com as famílias por parte da escola corre o risco de anular na prática as disposições legais, se não forem postas em prática medidas concretas tanto a nível dos órgãos de poder da escola como da parte dos professores. Se o grande objectivo do envolvimento da família na escola é uma melhoria das aprendizagens dos alunos, há que pôr em marcha iniciativas que permitam: a) identificar aspectos críticos da relação escola família; b) estudar processos de incentivar a colaboração dos pais; c) implementar e avaliar medidas concretas para levar a escola à família e a família à escola, nomeadamente no caso das aprendizagens da Matemática. São desafios que se colocam a gestores, professores e a investigadores. Neste documento irão ser abordados alguns aspectos inseridos em duas partes. Na primeira far-se-á uma breve análise da relação escola – família em termos gerais procurando situar a situação portuguesa no panorama da situação de alguns países. Numa segunda parte irão ser relatados algumas conclusões de estudos feitos em Portugal e noutros países e levantadas algumas questões no âmbito da relação Matemática – família, focando-se a questão dos trabalhos de casa de Matemática e o apoio da família a esta tradicional componente da vida escolar dos nossos alunos que é o TPC.
- Foreign and multinational ownership impact on firm exit: a sectoral analysisPublication . Silva, Pedro; Moreira, AntonioThis article examines the impact of foreign and multinational ownership on firm exit using a sample of Portuguese firms for the period 2007–2016, with Kaplan–Meier survival functions and a Cox proportional hazard model. The results show that purely domestic firms endure worse survival prospects than multinationals, but this is more related to firm-level variables and not because of the effects of foreignness or multinational ownership. The disaggregated results at a sectoral level provide support for the contingent role of foreignness in very specific sectors of the Portuguese economy.
- Lean implementation in product development processes: a framework proposalPublication . Ferreira, Luís Miguel D. F.; Moreira, Antonio; Silva, PedroThe implementation of lean principles in product development (PD) activities has been receiving increased attention lately. However, it is not clear how the application of these principles to PD activities enhances their effectiveness. Moreover, the implementation of lean principles is more difficult to achieve in PD activities than in the shop-floor context. The objective of this paper is to develop and implement a framework applying lean principles to the PD process. To that end, an action research project was conducted in the R&D department of an industrial company. This article presents and describes a six-step framework, its challenges, and main results. The implementation of the framework led to gains in the efficiency of the product development process through a 20% decrease in waste. Improvement measures such as standardisation, clear identification of roles, prioritisation of activities and improved efficiency of meetings were the main drivers for the gains in efficiency. Overall, three main contributions should be highlighted: the role a knowledgeable lean project leader can play; employee training focused on the implementation of lean-based product development activities; and team building and communication.
- Subsidiary survival: a case study from the Portuguese electronics industryPublication . Silva, Pedro; Moreira, AntonioPurpose – The existing literature suggests that multinational corporations (MNCs) divest subsidiary units whenever they cease to enjoy the advantages of ownership, location or internalization. However, not all MNCs divest under these conditions. This paper aims to explore the factors that contributed to the survival of a particular subsidiary and prevented it from being divested. Design/methodology/approach – The analysis focuses on an individual subsidiary of a large foreign MNC in the electronics industry, which divested other subsidiaries from Portugal. Data were collected using semi-structured interviews. Findings – The subsidiary’s diverse customer base, specificity and high level of efficiency, the local advantages, the existing governmental agreements and the parent MNC’s previous unsuccessful relocation experiences seem to have contributed to the survival of the subsidiary. Research limitations/implications – Although the results of the case study are not generalizable to the entire population of firms, the featured case study is a rare survival success story in the Portuguese electronics industry. Practical implications – The proposed framework may offer public authorities measures to create conditions to encourage firms to retain their investment in a particular site. For corporate strategists, new perspectives on subsidiary survival are provided. Originality/value – This paper is one of the few qualitative studies in the field of subsidiary survival. The results offer an integrative framework on which factors contribute to the survival of a subsidiary located on a comparatively unfavorable labor cost location and support the role of the organizational learning and of previous failed relocation experiences and relocation barriers when a parentMNC decides whether to retain a unit.
- A systematic review of the literature on industrial divestmentPublication . Silva, Pedro; Moreira, AntonioPurpose – The purpose of this paper is to review the existing research on industrial divestment in order to identify the reasons for it, the process whereby it is achieved, and the outcomes of industrial sell-offs and closures. The study reports the main findings that have gained acceptance in the literature, gaps in the research and potential directions for future research. Design/methodology/approach – A three stage systematic literature review protocol was used to conduct this review. The results are organized according to an “Antecedents – Process – Outcomes” framework. Findings – The traditional accounts of industrial divestment have been framed in terms of firms’ weak performance and over-diversification as antecedents to divestment, leading to corporate governance issues. However, the list of antecedents of industrial divestment is more extensive. There is no consensus over the impact of some factors on divestments, as is the case of firm and unit size. The results are not conclusive as to whether firm performance improves after divesting. Research limitations/implications – Future research should analyze the relationship between the antecedents of investment and divestment. The divestment process is not well studied and more studies that engage in theory building are needed, namely, on primary data and examining the short-term and long-term impacts of divestment on performance. Practical implications – This review offers a comprehensive synthesis of the antecedents, the process and outcomes of divestment through sell-offs and closures. Factors such as environmental conditions and the entry mode strategy are important in determining the divestment of subsidiaries. Divestments may be positively or negatively regarded by shareholders, depending on the context of the firm. Promoting managerial changes facilitates divestment. Originality/value – This paper synthesizes knowledge of the main reasons as to why firms completely dispose of their assets, contributing to this under-researched field.