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Advisor(s)
Abstract(s)
A incerteza inicial associada à célere disseminação da Web 2.0 está a dissipar-se cada
vez mais. A natureza social e colaborativa da Web 2.0 suscitou curiosidade na
educação, na saúde, no mundo empresarial e em outras arenas centrais da sociedade.
A passividade de uma Web de informação imóvel foi substituída por uma Web
dinâmica, de conteúdo vívido gerado pelo utilizador. Esta evolução tem levado
muitas instituições, de todos os setores, a implementar componentes da Web 2.0 nos
seus websites como uma estratégia para melhorar a relação com o seu público-alvo.
Apesar da pesquisa nesta área ser abundante, muitas entidades permanecem
irresolutas quanto ao tipo de aplicações e ferramentas que devem selecionar para
atingir os seus objetivos específicos. O presente estudo aborda este desafio, através
do esboço de uma framework, que pode ser usada por qualquer pessoa ou entidade
que pretenda criar e implementar aplicações Web 2.0 bem-sucedidas. A framework foi
baseada na revisão da literatura, numa recolha documental e nos resultados obtidos
mediante a aplicação de dois questionários online, tendo sido um deles aplicado no
âmbito de um estudo de caso de uma entidade internacional. Ao examinar as
preferências dos utilizadores, foi possível definir os critérios que potenciam a criação
de aplicações Web 2.0 bem-sucedidas. Esta framework estabelece a base para a sua
futura implementação na entidade internacional estudada na presente investigação.
The initial uncertainty surrounding the swift dissemination of Web 2.0 is increasingly dissipating. The social and collaborative nature of Web 2.0 incited curiosity in education, health, business and other central arenas of society. The passiveness of a Web of motionless information was replaced by a dynamic Web of lively usergenerated content. This evolution has led many institutions from all sectors to implement Web 2.0 components in their websites as a strategy to enhance their relationship with their target population. Despite the voluminous research in this area, many entities remain bewildered as to what type of applications and tools to select to attain their specific objectives. This study addresses this challenge, by outlining a framework that can be used by any individual or entity that wishes to build and implement successful Web 2.0 applications. This framework was based on the literature review, on the collection of documents, and on the results of the two online questionnaires, one of which was used in the context of a case study of an international entity. By examining the users’ preferences, it was possible to define the criteria that potentiate the creation of successful Web 2.0 applications. This framework sets forth the basis for its future implementation in the entity where part of this study was conducted.
The initial uncertainty surrounding the swift dissemination of Web 2.0 is increasingly dissipating. The social and collaborative nature of Web 2.0 incited curiosity in education, health, business and other central arenas of society. The passiveness of a Web of motionless information was replaced by a dynamic Web of lively usergenerated content. This evolution has led many institutions from all sectors to implement Web 2.0 components in their websites as a strategy to enhance their relationship with their target population. Despite the voluminous research in this area, many entities remain bewildered as to what type of applications and tools to select to attain their specific objectives. This study addresses this challenge, by outlining a framework that can be used by any individual or entity that wishes to build and implement successful Web 2.0 applications. This framework was based on the literature review, on the collection of documents, and on the results of the two online questionnaires, one of which was used in the context of a case study of an international entity. By examining the users’ preferences, it was possible to define the criteria that potentiate the creation of successful Web 2.0 applications. This framework sets forth the basis for its future implementation in the entity where part of this study was conducted.
Description
Tese de Doutoramento em Gestão na especialidade de Gestão de Informação apresentada à Universidade Aberta
Keywords
Internet Páginas Web Web 2.0 Interatividade Gestão da informação Conceção de software Redes sociais Sucesso Utilizadores Success factors of online social components Interactivity Collaboration Internet users Websites use Information management
Pedagogical Context
Citation
Pífano, Sara Cristina Soares - Framework for the development of successful web 2.0 tools and application [Em linha]. [Lisboa] : [s.n.], 2014. 172 p.