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Evaluation of the trade-off between variety, processing, and low-GI claim in ready-to-eat rice

datacite.subject.fosEngenharia e Tecnologia
datacite.subject.fosCiências Agrárias
datacite.subject.sdg03:Saúde de Qualidade
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorCabral, Diva
dc.contributor.authorFonseca, Susana C.
dc.contributor.authorRocha, C.
dc.contributor.authorMoura, Ana Pinto de
dc.contributor.authorOliveira, J. C.
dc.contributor.authorCunha, Luís Miguel
dc.date.accessioned2025-02-10T16:05:48Z
dc.date.available2025-02-10T16:05:48Z
dc.date.issued2024
dc.description.abstractAn increasing number of consumers demand healthier, more convenient, and sustainable food products, including rice, a staple worldwide. Food manufacturers have responded to this trend by considering food’s intrinsic and extrinsic aspects. This study evaluated the importance of variety, processing, and claims on willingness to try ready-to-eat rice (RTE-rice). It also analyses the influence of consumer attitudes on the importance of attributes and willingness to try. The results showed that processing significantly influenced willingness to try RTE-rice, revealing consumers’ greater preference for whole grain than milled rice with added bran. Claims had the least relevant importance. However, low glycaemic index had a positive impact, indicating its potential to influence consumer purchasing attitudes and promote healthier rice consumption. Additionally, three groups were created based on attitudinal factors. Naturalness-oriented and convenienceoriented groups were more likely to try RTE-rice. However, the reasons that motivate them may be different; this latter could be the ease of the service offered, while for the group focused on naturalness, they may have perceived through the ingredients and claimed that the product, despite being convenient, can bring benefits, thus perceiving them as natural.eng
dc.identifier.citationCabral, D., Fonseca, S. C., Rocha, C., Moura, A. P., Oliveira, J. C., Cunha, L. M. (2024). Evaluation of the trade-off between variety, processing, and low-GI claim in ready-to-eat rice. Food Science and Technology International. doi:10.1177/10820132241272768
dc.identifier.doi10.1177/10820132241272768
dc.identifier.urihttp://hdl.handle.net/10400.2/19501
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSage
dc.relationThe authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was funded by the Foundation for Science and Technology (FCT) through D. Cabral’s Doctoral Grant No. SFRH/ BD/146895/2019 (https://doi.org/10.54499/SFRH/BD/146895/2019), as well as the project Arroz BIG – Development of rice products with a low glycaemic index (POCI-01-0247-FEDER-017931), funded by COMPETE2020, Portugal2020, Norte2020, and FEDER-European Regional Development Funds. National funds from the FCT also supported this work through the projects UIDB/05748/2020 (https://doi.org/10.54499/UIDB/05748/2020) and UIDP/05748/2020 (https://doi.org/10.54499/UIDP/05748/2020; GreenUPorto). The funding institutions had no role in defining the research protocol, fieldwork, or even elaborating on the manuscript.
dc.relation.hasversionhttps://journals.sagepub.com/doi/10.1177/10820132241272768
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectRice
dc.subjectReady-to-eat
dc.subjectLow-GI claim
dc.subjectBran
dc.subjectNaturalness
dc.subjectWell-being
dc.subjectConvenience
dc.titleEvaluation of the trade-off between variety, processing, and low-GI claim in ready-to-eat riceeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleFood Science and Technology International
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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