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Sustainable and green city brand: an exploratory review

2023-01-18Artigo científico Acesso aberto
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dc.contributor.authorMoreira, Antonio
dc.contributor.authorPereira, Cristiana Rêga
dc.contributor.authorLopes, Margarida Fernandes
dc.contributor.authorCalisto, Raquel Arêde Rodrigues
dc.contributor.authorVale, Vera Teixeira
dc.date.accessioned2026-02-10T14:28:45Z
dc.date.available2026-02-10T14:28:45Z
dc.date.issued2023-01-18en_US
dc.date.updated2026-01-26T20:09:41Z
dc.description.abstractAlthough city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding is understood and what its main idiosyncrasies are. For that an exploratory literature review was implemented and 32 articles were analyzed. It is possible to conclude that there are three main strands covering the topic related to green, sustainable, and slow city (cittaslow) or place branding. Moreover, green resources are dealt with seeking to improve the image of the city, the quality of urban life, and the green spaces supporting the city as a tourism destination. Complementarily, sustainability embraces also economic and social aspects, which are not fully covered in the previous strand. Finally, the cittaslow perspective follows a sustainable perspective more closely than the green/environmental one. The three strands are very segmented and the stage of development is still in a growing up stage. The stakeholders play an important role in disclosing the natural resources, the environmental challenges for a city/place to develop a positive sustainable reputation. Finally, there is an important role from the public policy perspective to position the city as a green, sustainable place destination.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.5295/cdg.221715acen_US
dc.identifier.eissn1988-2157
dc.identifier.issn1131-6837
dc.identifier.slugcv-prod-3183325
dc.identifier.urihttp://hdl.handle.net/10400.2/21225
dc.language.isoeng
dc.peerreviewedyes
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectGreen place brand
dc.subjectGreen city brand
dc.subjectSustainable city brand
dc.subjectSustainable place brand
dc.subjectGreen marketing
dc.subjectSustainable marketing
dc.titleSustainable and green city brand: an exploratory revieweng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage35
oaire.citation.issue1en_US
oaire.citation.startPage23
oaire.citation.titleCuadernos de Gestiónen_US
oaire.citation.volume23en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsopenAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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UAb | CiênciaVitae | Gestão e Economia