Is a good story enough?: a critical analysis of storyteller roles in tourism

Moreira, Antonio; Costa, Rui Augusto da; Sousa, Manuel Jorge Nunes de

Publication

Is a good story enough?: a critical analysis of storyteller roles in tourism

2024-05-14Journal article

dc.contributor.author	Moreira, Antonio
dc.contributor.author	Costa, Rui Augusto da
dc.contributor.author	Sousa, Manuel Jorge Nunes de
dc.date.accessioned	2026-01-20T11:30:49Z
dc.date.available	2026-01-20T11:30:49Z
dc.date.issued	2024-05-14	en_US
dc.date.updated	2026-01-16T17:09:41Z
dc.description.abstract	As storytelling influences consumer attitudes and opinions, conditioning the tourist experience by appealing to the imagination, this paper reviews the literature covering the analysis of 66 papers that focus on the storytelling of the visitor/tourist as the main subject. The article is divided into four main themes: (a) storytelling as a tool to attract tourists; (b) the role of the storyteller; (c) the tourist as a storyteller; and (d) what makes a good story. The Hoshin Kanri Matrix was used to showcase each of the main themes. Although storytelling has been widely used to attract tourists, it is crucial that tourist-based storytelling can be a credible substitute for destination-based storytelling, as empathy, authenticity and the emotional attachment of tourists as storytellers play an important role as “good stories,” transforming and co-creating their experiences that emerge from the interaction of tourists, residents, and intermediaries.	eng
dc.description.version	info:eu-repo/semantics/publishedVersion
dc.identifier.doi	10.1177/10963480241251450	en_US
dc.identifier.issn	1096-3480	en_US
dc.identifier.issn	1557-7554	en_US
dc.identifier.slug	cv-prod-4458023
dc.identifier.uri	http://hdl.handle.net/10400.2/20989
dc.language.iso	eng
dc.peerreviewed	yes
dc.relation	Research Unit on Governance, Competitiveness and Public Policy
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	Storytelling
dc.subject	Storytellers
dc.subject	Tourists
dc.subject	Tourist guides
dc.subject	Hoshin Kanri matrix
dc.subject	Systematic literature review
dc.title	Is a good story enough?: a critical analysis of storyteller roles in tourism	eng
dc.type	journal article
dspace.entity.type	Publication
oaire.awardTitle	Research Unit on Governance, Competitiveness and Public Policy
oaire.awardURI	info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04058%2F2020/PT
oaire.citation.endPage	704
oaire.citation.issue	4	en_US
oaire.citation.startPage	688
oaire.citation.title	Journal of Hospitality & Tourism Research	en_US
oaire.citation.volume	49	en_US
oaire.fundingStream	6817 - DCRRNI ID
oaire.version	http://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyName	Moreira
person.givenName	Antonio
person.identifier.orcid	0000-0002-6613-8796
project.funder.identifier	http://doi.org/10.13039/501100001871
project.funder.name	Fundação para a Ciência e a Tecnologia
rcaap.cv.cienciaid	541F-5442-5666 \| António Carrizo Moreira
rcaap.rights	openAccess	en_US
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