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Adaptation of the food choice questionnaire using a design thinking approach and application to rice consumption by the major European consumers

2023Journal article Restricted access
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datacite.subject.sdg12:Produção e Consumo Sustentáveispt_PT
dc.contributor.authorCastanho, Ana
dc.contributor.authorBrites, Carla
dc.contributor.authorRocha, Célia
dc.contributor.authorMoura, Ana Pinto de
dc.contributor.authorOliveira, Jorge C.
dc.contributor.authorCunha, Luís Miguel
dc.date.accessioned2023-07-21T10:23:30Z
dc.date.available2023-07-21T10:23:30Z
dc.date.issued2023
dc.description.abstractPortugal, the largest rice consumer in Europe, is witnessing an increase in imported rice, prompting a need to understand the underlying reasons for this rise. The Food Choice Questionnaire (FCQ) has been adapted to particular cases, however, the procedure isn’t standardized. A method based on Design Thinking—a usercentred problem-solving approach—and the use of images in the association technique, was developed and presented to Portuguese rice consumers, comprised of three phases. In the Inspiration phase, the FCQ items and others retrieved from interviews were converted into images through an online survey. In the Ideation phase, eight Portuguese rice consumer consensus-groups performed card-sorting and word association exercises based on these images and an evoked context regarding rice. In the Implementation phase, the generated words were compared to the original FCQ items. The method was revealed to be valuable in adapting the FCQ in a structured manner that can be employed to other realities. The adapted FCQ consisted of 33 items (including 12 new) and was presented to 371 Portuguese rice consumers. An exploratory factorial analysis revealed six factors, where Sensory Appeal, followed by Convenience, and Health & Nutrition were the most relevant. A cluster analysis based on consumption patterns, when compared to the rice choice determinants, revealed three consumer groups: “Nationals” - mainly consumed Portuguese rice, “Varied” - consumed different rice types, and “Imported” - predominantly consumed Basmati rice. The findings indicate that the changes in lifestyle contribute to the preference for more convenient rice, regardless of price, aligning Portuguese consumer patterns with those of other European countries.pt_PT
dc.description.versioninfo:eu-repo/semantics/acceptedVersionpt_PT
dc.identifier.citationCastanho, A., Brites, C., Rocha, C., Pinto Moura, A., Oliveira, J.C., Cunha, L.M., Adaptation of the Food Choice Questionnaire using a Design Thinking approach and application to rice consumption by the major European consumers, Food Quality and Preference (2023), doi: https://doi.org/ 10.1016/j.foodqual.2023.104951pt_PT
dc.identifier.doi10.1016/j.foodqual.2023.104951pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.2/14543
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.subjectConsensus groupspt_PT
dc.subjectDesign thinkingpt_PT
dc.subjectEvoked contextpt_PT
dc.subjectFood choice questionnairept_PT
dc.subjectImage-based toolspt_PT
dc.subjectRice consumptionpt_PT
dc.titleAdaptation of the food choice questionnaire using a design thinking approach and application to rice consumption by the major European consumerspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.titleFood Quality and Preferencept_PT
person.familyNameVargas Castanho
person.familyNameMoura
person.familyNameCunha
person.givenNameAna Lídia
person.givenNameAna Pinto de
person.givenNameLuís Miguel
person.identifierG-4782-2019
person.identifierR-000-0Z4
person.identifier.ciencia-idB114-EFCA-74AA
person.identifier.ciencia-idEE1F-27E6-C356
person.identifier.orcid0000-0001-6196-6333
person.identifier.orcid0000-0001-9197-8183
person.identifier.orcid0000-0003-3536-4712
person.identifier.ridD-6395-2013
person.identifier.scopus-author-id51161546800
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication8b7e0df2-e3d2-40c8-b8d9-75ca20ffcf2d
relation.isAuthorOfPublicationb1210435-fc7f-46ac-a4e7-d12dec22a394
relation.isAuthorOfPublication373ffc01-22ea-4dc1-99d4-2107f71b24a6
relation.isAuthorOfPublication.latestForDiscovery8b7e0df2-e3d2-40c8-b8d9-75ca20ffcf2d

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