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Food fraud conceptualization: an exploratory study with Portuguese consumers

datacite.subject.fosCiências Agrárias
datacite.subject.fosEngenharia e Tecnologia
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorCosta, Maria João
dc.contributor.authorSousa, Isabel
dc.contributor.authorMoura, Ana Pinto de
dc.contributor.authorTeixeira, José A.
dc.contributor.authorCunha, Luís Miguel
dc.date.accessioned2025-02-10T17:37:47Z
dc.date.available2025-02-10T17:37:47Z
dc.date.issued2024
dc.description.abstractFood fraud refers to deceptive practices conducted for economic gain, and incidents of such fraud are often reported in the media and scientific literature. However, little is known about how European consumers perceive food fraud. To address this gap, a study explored Portuguese consumers' knowledge and perceptions of food fraud using qualitative methods such as free word association and semi‐structured interviews. For this research, 340 participants were recruited, providing 911 valid words, classified into categories, major categories, and dimensions. Differences between consumers' previous exposure to food fraud and sociodemographic characteristics were explored. Additionally, other thirty‐six participants were selected and interviewed, following a semi‐structured guide. Interviews were transcribed, coded, and analyzed using a thematic analysis procedure. The results suggest that Portuguese consumers view food fraud as a morally reprehensible deception and are aware of its causes and impacts. However, not all consumers know the different forms of food fraud or the types of products vulnerable to fraud. Among the most repeated words were “deception”, “expiration date”, and “falsification”. Despite this food fraud awareness, most consumers believed they were not exposed to food fraud and stated that they do not conduct daily practices to reduce exposure to it. Following the chi‐square and Mann‐Whitney tests, significant differences (p ≤ 0.05) were identified between participants exposed and not exposed to food fraud. The study also found that consumers with higher education and self‐reported exposure to food fraud had a better understanding of the issue. This study provides insights for quantitative research on consumer perceptions and beliefs about food fraud to explore further vulnerable food categories and types of food fraud in real‐world scenarios.eng
dc.description.sponsorshipAuthors acknowledge financial support from National Funds from FCT‐Fundação para a Ciência e a Tecnologia within the scope of UIDB/05748/2020 − https://doi.org/10.54499/UIDB/05748/2020 and UIDP/05748/2020 (GreenUPorto). The funding source was not involved in conducting the research and/or preparing the article.
dc.identifier.citationCosta, M. J., Sousa, I., Moura, A. P., Teixeira, J. A., & Cunha, L. M. (2024). Food fraud conceptualization: an exploratory study with Portuguese consumers. Journal of Food Protection, 100301.https://doi.org/10.1016/j.jfp.2024.100301
dc.identifier.doi10.1016/j.jfp.2024.100301
dc.identifier.issn0362-028X
dc.identifier.urihttp://hdl.handle.net/10400.2/19504
dc.language.isoeng
dc.peerreviewedyes
dc.publisherInternational Association for Food Protection
dc.relationGreenUPorto - Research Center in Sustainable Agri-food Production
dc.rights.uriN/A
dc.subjectConsumer perception
dc.subjectFood fraud
dc.subjectFree word association
dc.subjectQualitative methods
dc.subjectSemi‐structured interviews
dc.titleFood fraud conceptualization: an exploratory study with Portuguese consumerspor
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleGreenUPorto - Research Center in Sustainable Agri-food Production
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05748%2F2020/PT
oaire.citation.titleJournal of Food Protection
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoura
person.givenNameAna Pinto de
person.identifierR-000-0Z4
person.identifier.ciencia-idEE1F-27E6-C356
person.identifier.orcid0000-0001-9197-8183
person.identifier.ridD-6395-2013
person.identifier.scopus-author-id51161546800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
relation.isAuthorOfPublicationb1210435-fc7f-46ac-a4e7-d12dec22a394
relation.isAuthorOfPublication.latestForDiscoveryb1210435-fc7f-46ac-a4e7-d12dec22a394
relation.isProjectOfPublication27645e22-b5f6-431e-8541-d4ded0bec71b
relation.isProjectOfPublication.latestForDiscovery27645e22-b5f6-431e-8541-d4ded0bec71b

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