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Differentiation strategy and export performance in emerging countries: mediating effects of positional advantage among mozambican firms

2023-02-01Artigo científico Acesso aberto
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dc.contributor.authorNavaia, Eurico
dc.contributor.authorMoreira, Antonio
dc.contributor.authorRibau, Cláudia
dc.date.accessioned2026-02-12T19:15:14Z
dc.date.available2026-02-12T19:15:14Z
dc.date.issued2023-02-01en_US
dc.date.updated2026-01-26T20:08:33Z
dc.description.abstractSmall and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional advantages play an important role. As an emerging country, Mozambican SMEs face a lack of resources and business environmental challenges in deploying their unique advantages when competing abroad. As such, the objective of this paper is to study the impact of differentiation strategies on the export performance of Mozambican SMEs, and the mediating effect of positional advantage on the relationship between the differentiation strategy and export performance of SMEs. To achieve this objective, an empirical study was conducted, based on a sample of 250 Mozambican firms, to test a theoretical model that applied Structural Equation Modeling using the Partial Least Squares (PLS-SEM) algorithm, based on SmartPLS software version 3.3.6 (SmartPLS GmbH, Oststeinbek, Germany). The results show that differentiation strategies positively impact the export performance of SMEs and that positional advantage mildly mediates the relationship between the differentiation strategy and export performance. This suggests that Mozambican SMEs may not be properly taking advantage of the positional advantage of the differentiation strategies, as the added value generated by the positional advantage is relatively modest. As such, Mozambican SMEs still need to support their positional advantages to overcome fierce international competition. This study contributes to the knowledge about the consequences of adopting differentiation strategies and positional advantages on the export performance of SMEs, particularly in the context of emerging countries.eng
dc.description.sponsorshipThis work was financially supported by the research unit on Governance, Competitiveness and Public Policy (UIDB/04058/2020), funded by national funds through FCT—Fundação para a Ciência e a Tecnologia.
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.doi10.3390/economies11020044en_US
dc.identifier.slugcv-prod-3183323
dc.identifier.urihttp://hdl.handle.net/10400.2/21275
dc.language.isoeng
dc.peerreviewedyes
dc.relationResearch Unit on Governance, Competitiveness and Public Policy
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCompetitive strategy
dc.subjectDifferentiation strategy
dc.subjectPositional advantage
dc.subjectExport performance
dc.subjectInternational marketing
dc.subjectInternational marketing strategies
dc.subjectMozambique
dc.subjectEmerging countries
dc.titleDifferentiation strategy and export performance in emerging countries: mediating effects of positional advantage among mozambican firmseng
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Unit on Governance, Competitiveness and Public Policy
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04058%2F2020/PT
oaire.citation.issue2en_US
oaire.citation.startPage44
oaire.citation.titleEconomiesen_US
oaire.citation.volume11en_US
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameNavaia
person.familyNameMoreira
person.familyNameRibau
person.givenNameEurico
person.givenNameAntonio
person.givenNameCláudia
person.identifier.orcid0000-0003-0216-4140
person.identifier.orcid0000-0002-6613-8796
person.identifier.orcid0000-0003-2796-0354
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsopenAccessen_US
relation.isAuthorOfPublication24784aaf-6be6-4850-a6d1-fe542cd6043d
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication26b2f844-3612-4090-9079-bfa28f3c31bc
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isProjectOfPublication09a748c9-b3e0-47c4-aa29-625129945fd6
relation.isProjectOfPublication.latestForDiscovery09a748c9-b3e0-47c4-aa29-625129945fd6

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