Blended reality: an analysis through the recent evolution of digital media art ecosystems

Veiga, Pedro Alves da

http://hdl.handle.net/10400.2/12448

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Veiga, Pedro Alves da

Abstract(s)

This chapter proposes an analysis of the impacts that three economic concepts that gained traction in the last decades of neoliberalism – experience, attention and ubiquity – cause in digital arts and artists, driving the establishment of blended-reality as the current inhabited space, and altering the relationships between artists, audience, curating, public spaces, academia, industry and markets. Using the Internet as a technological backbone, the global digital art ecosystem has become a network of relationships and relational mechanisms, where creativity and innovation are being commoditised, organised and consumed like products. By analysing pairs of concepts and the paradoxes involved, it also offers insights on how the blending concept is also being applied to what could have once been considered as extreme opposites. It concludes by showing how artivism and hacktivism rise as the new innovation forces in a networked environment that is written and reads itself, blending materiality and virtuality.