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A framework to achieve mobile business success
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.26 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Num contexto de sociedade que continua a evoluir cada vez mais rápido, é
apenas natural que o comércio acompanhe. Note-se a evolução etimológica que
acompanha a palavra inglesa para negócio: business; e-business, m-business. A
Internet trouxe um grande leque de possibilidades de sucesso para as
organizações, empreendedores, equipas de gestão e consumidores. Em paralelo
com a facilidade de acesso que esta nova cultura trouxe, nasce também uma
nova personalidade associada aos consumidores, uma personalidade mais
exigente.
As possibilidades infinitas da Internet faz com que, para empreendedores e
equipas de gestão, o estudo de mercado tenha de ser constante. Por isso mesmo,
hoje, quais são os fatores chave de sucesso para o m-business? Quais são os
fatores mais importantes na mente da amostra considerada neste estudo da
comunidade online? Será que esses fatores estão correlacionados? E como?
Quais são os fatores a que se deve prestar atenção?
Os resultados mostram que há um conjunto de funcionalidades que se agrupam
em três fatores principais: “confiança no negócio em si”; serviço ao cliente”;
“trabalho de desenvolvimento web”. São ainda apresentadas diferentes
correlações entre as variáveis, a ter em conta aquando da entrada no m-business.
Following in the footsteps of society’s rapid evolution, business is undergoing a dramatic transformation of its own: from business, to e-business and now, mobile business. The Internet has brought forth a new and broad possibility of success to organizations, business owners, management teams and consumers. Furthermore, the accessibility to information has also created an increasing amount of consumers who are more informed and enlightened, and demand accountability and integrity. The infinite possibilities of the Internet for business entrepreneurs and management teams require more frequent studies for this market. The emerging questions are: what are really the key factors for the success of mobile business? What are the most important factors to a studied sample from the online community? Are any of those factors correlated, and if so, how? What factors should business pay close attention to? The results show that there are three main factors grouping the different features of mobile business and apps: trust for the business itself, costumer care, and web development work. Furthermore, different correlations are presented between the variables, which are essential to consider when entering m-business.
Following in the footsteps of society’s rapid evolution, business is undergoing a dramatic transformation of its own: from business, to e-business and now, mobile business. The Internet has brought forth a new and broad possibility of success to organizations, business owners, management teams and consumers. Furthermore, the accessibility to information has also created an increasing amount of consumers who are more informed and enlightened, and demand accountability and integrity. The infinite possibilities of the Internet for business entrepreneurs and management teams require more frequent studies for this market. The emerging questions are: what are really the key factors for the success of mobile business? What are the most important factors to a studied sample from the online community? Are any of those factors correlated, and if so, how? What factors should business pay close attention to? The results show that there are three main factors grouping the different features of mobile business and apps: trust for the business itself, costumer care, and web development work. Furthermore, different correlations are presented between the variables, which are essential to consider when entering m-business.
Description
Keywords
Mobile business Fatores críticos de sucesso Aplicações móveis Características de aplicações Empreendedorismo Mobile business Key factors of success App App features Entrepreneurship
Citation
Amoroso, Ana Archer - A framework to achieve mobile business success [Em linha]. [S.l.]: [s.n.], 2017. 78 p.