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Exploring rice consumption habits and determinants of choice, aiming for the development and promotion of rice products with a low glycaemic index

datacite.subject.fosCiências Agrárias
datacite.subject.fosEngenharia e Tecnologia
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorCabral, Diva
dc.contributor.authorMoura, Ana Pinto de
dc.contributor.authorFonseca, Susana C.
dc.contributor.authorOliveira, Jorge C.
dc.contributor.authorCunha, Luís Miguel
dc.date.accessioned2026-02-28T16:42:24Z
dc.date.available2026-02-28T16:42:24Z
dc.date.issued2024
dc.description.abstractCurrent consumption drivers, particularly those related to health and wellbeing, have been influencing trends for the lower consumption of cereals, particularly rice, due to their typical high glycaemic index (GIs) and consequent impacts on obesity. To satisfy this consumer concern, more food innovations that promote healthy eating habits are required. Such innovations must be consumer-oriented to succeed, understanding the dynamics of consumer habits and responding to consumer expectations. This study explored these habits, from acquisition to consumption practices, and the expectations of the European market from the perspective of the major European consumer, Portugal, to obtain insights that support the development of low glycaemic index (GI) rice products. A mixed-methods approach was applied. For the first quantitative questionnaire, 256 Portuguese rice consumers aged 18–73 years were recruited. Twenty-four individuals were selected according to their gender and rice consumption profiles for in-depth interviews. The results confirmed that rice was the main side dish for the participants and was mainly consumed at home, cooked from raw milled rice. The drivers of consumption differ according to the provisioning process stage. In the acquisition stage, participants reported benefits from the rice’s dynamic market by comparing products on price, brand, and rice types. In the preparation stage, participants reported the adequacy of the recipe and occasion, while in the consumption stage, participants enhanced their sensory preferences, depending on the rice dish. Although the GI concept was unknown to half of the participants, it was perceived as interesting and positive for healthy eating. Consumers showed concern about the taste and naturalness of the product, preferring it to be as close to a homemade dish as possible. The negative perceptions we verified were interpreted to be due to a lack of knowledge about the GI concept. Therefore, awareness actions and informative campaigns are recommended to promote low-GI rice products.eng
dc.identifier.citationCabral, D., Moura, A. P., Fonseca, S. C., Oliveira, J. C., & Cunha, L. M. (2024). Exploring rice consumption habits and determinants of choice, aiming for the development and promotion of rice products with a low glycaemic index. Foods, 13(2), 301. https://doi.org/10.3390/foods13020301
dc.identifier.doi10.3390/foods13020301
dc.identifier.urihttp://hdl.handle.net/10400.2/21618
dc.language.isoeng
dc.peerreviewedyes
dc.publisherMDPI
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectRice consumption
dc.subjectConsumption drivers
dc.subjectGlycaemic index
dc.subjectMixed methods
dc.subjectThematic analysis
dc.subjectRice provisioning process
dc.subjectRice types
dc.subjectHealthy rice promotion
dc.titleExploring rice consumption habits and determinants of choice, aiming for the development and promotion of rice products with a low glycaemic indexeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue2
oaire.citation.titleFoods
oaire.citation.volume13
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoura
person.familyNameCunha
person.givenNameAna Pinto de
person.givenNameLuís Miguel
person.identifierR-000-0Z4
person.identifier.ciencia-idEE1F-27E6-C356
person.identifier.orcid0000-0001-9197-8183
person.identifier.orcid0000-0003-3536-4712
person.identifier.ridD-6395-2013
person.identifier.scopus-author-id51161546800
relation.isAuthorOfPublicationb1210435-fc7f-46ac-a4e7-d12dec22a394
relation.isAuthorOfPublication373ffc01-22ea-4dc1-99d4-2107f71b24a6
relation.isAuthorOfPublication.latestForDiscoveryb1210435-fc7f-46ac-a4e7-d12dec22a394

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