The impact of e-commerce on the success of microenterprise retail sector of the Pinhal Interior Norte sub-region of Portugal

Carvalho, Maria; São Mamede, Henrique

Publication

The impact of e-commerce on the success of microenterprise retail sector of the Pinhal Interior Norte sub-region of Portugal

2018Journal article

dc.contributor.author	Carvalho, Maria
dc.contributor.author	São Mamede, Henrique
dc.date.accessioned	2023-06-21T10:09:31Z
dc.date.available	2023-06-21T10:09:31Z
dc.date.issued	2018
dc.description.abstract	In the global, competitive and ever-changing market it is important that Micro, Small and Medium Enterprises (MSME), as a significant part of the Portuguese industrial business, become competitive and, thus, it ́s important to assess how the level of involvement in Electronic Commerce (EC), in Business-to-Consumer (B2C) relations, can influence the success of a microenterprise in the retail sector, focusing on the Portuguese sub-region of Pinhal Interior Norte. Being a region that is far from the big metropolises, where the young and more educated stratum distances itself, leaving it little more than the population that is getting older and with a reduced level of education, we considered it interesting to study if the microenterprises of the region are prepared to the new era of technology as a business model for their companies. Using the definition of success for a company as positive and growing financial result, it is objective of this work to know if companies with involvement in the EC, in B2C relations, have an increasing success rate due to its adoption and maintenance. Based on a research in a database with information from the companies, the sample was subsequently evaluated to find out which of the companies in the sample were involved in the EC and conducted surveys / interviews with the managers of the sample companies to assess the motivation (s) for their adoption, as well as whether they recognize the return of their investment and what they intend to do to maintain or modify their business. Initially we found several difficulties to gather data to be able to achieve proper conclusions, but with the help of some company managers, we were able to confirm that 62.50% of the analyzed companies saw their financial result increased after the adoption of the EC, which allows us to establish the existence of a relationship between the two facts.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.doi	10.1016/j.procs.2018.10.077	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.2/14102
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-sa/4.0/	pt_PT
dc.subject	e-Commerce	pt_PT
dc.subject	Technology adoption	pt_PT
dc.subject	SME	pt_PT
dc.subject	Retail trade	pt_PT
dc.title	The impact of e-commerce on the success of microenterprise retail sector of the Pinhal Interior Norte sub-region of Portugal	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.endPage	579	pt_PT
oaire.citation.startPage	571	pt_PT
oaire.citation.title	Procedia Computer Science	pt_PT
oaire.citation.volume	138	pt_PT
person.familyName	São Mamede
person.givenName	Henrique
person.identifier	R-002-0P0
person.identifier.ciencia-id	7F17-9DAD-C007
person.identifier.orcid	0000-0002-5383-9884
person.identifier.scopus-author-id	36458782500
rcaap.rights	restrictedAccess	pt_PT
rcaap.type	article	pt_PT
relation.isAuthorOfPublication	86fd6131-eed5-42be-9639-9466ddf680ab
relation.isAuthorOfPublication.latestForDiscovery	86fd6131-eed5-42be-9639-9466ddf680ab