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Do empreendedorismo ao desporto: a influência do ecossistema empreendedor no desenvolvimento de projetos de turismo rural na região de Portalegre: plano de negócios para um empreendimento de turismo rural ligado ao desporto
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O presente Projeto Aplicado, intitulado Do empreendedorismo ao desporto: A influência do ecossistema empreendedor no desenvolvimento de projetos de turismo rural na região de Portalegre, tem como objetivo analisar o papel do empreendedorismo no desenvolvimento regional, explorando os seus contributos para a sustentabilidade económica, social e ambiental, com enfoque na região de Portalegre, no contexto da criação e desenvolvimento de projetos de turismo rural ligados ao desporto.
O Projeto Aplicado centra-se na análise do papel do empreendedorismo no desenvolvimento regional e dos seus contributos para a sustentabilidade económica, social e ambiental. Este enquadramento teórico constitui a base para o núcleo central do Projeto Aplicado: a elaboração de um plano de negócios aplicado para um empreendimento de turismo rural ligado ao desporto. O projeto proposto visa valorizar os recursos naturais e culturais da região de Portalegre, promovendo experiências que conciliam desporto, contacto com a natureza e práticas sustentáveis.
Metodologicamente, o Projeto Aplicado adota uma abordagem exploratória de natureza mista.
A componente qualitativa assenta na análise documental e na revisão da literatura sobre empreendedorismo, turismo rural e desporto. Complementarmente, a componente quantitativa recorre à aplicação de um questionário a praticantes de atividade física e potenciais utilizadores de experiências de turismo rural desportivo, permitindo recolher dados empíricos relevantes para a definição do público-alvo e da proposta de valor do projeto. Os dados recolhidos foram analisados com recurso a estatística descritiva e cruzamentos simples entre variáveis, utilizando o software SPSS.
O plano de negócios integra análise de mercado, estratégias de marketing, estrutura operacional e estimativas económico-financeiras, permitindo avaliar a viabilidade do
empreendimento e o seu impacto regional. Este Projeto Aplicado propõe um modelo de negócio ajustado a Portalegre, contribuindo para a dinamização do ecossistema empreendedor e para a articulação entre inovação, sustentabilidade e desporto em contexto rural.
This Applied Project, entitled From Entrepreneurship to Sport: The Influence of the Entrepreneurial Ecosystem on the Development of Rural Tourism Projects in the Portalegre Region, aims to analyse the role of entrepreneurship in regional development, exploring its contributions to economic, social and environmental sustainability, with a focus on the Portalegre region, in the context of the creation and development of rural tourism projects linked to sport. The Applied Project focuses on analysing the role of entrepreneurship in regional development and its contributions to sustainability. This theoretical framework supports the core of the Applied Project: the development of an applied business plan for a rural tourism enterprise linked to sport. The proposed project aims to enhance the natural and cultural resources of the Portalegre region, promoting experiences that combine sport, contact with nature and sustainable practices. Methodologically, the Applied Project adopts an exploratory mixed-methods approach. The qualitative component is based on document analysis and a review of the literature on entrepreneurship, rural tourism and sport. Complementarily, the quantitative component involves the application of a questionnaire to practitioners of physical activity and potential users of rural sports tourism experiences, allowing the collection of empirical data relevant to defining the target audience and the project’s value proposition. The data collected were analysed using descriptive statistics and simple cross-tabulations, with the support of SPSS software. The business plan includes market analysis, marketing strategies, operational structure and financial estimates, enabling the assessment of the project's viability and its regional impact. This Applied Project proposes a business model tailored to the Portalegre context, contributing to the development of the local entrepreneurial ecosystem and strengthening the link between innovation, sustainability and sport in rural settings.
This Applied Project, entitled From Entrepreneurship to Sport: The Influence of the Entrepreneurial Ecosystem on the Development of Rural Tourism Projects in the Portalegre Region, aims to analyse the role of entrepreneurship in regional development, exploring its contributions to economic, social and environmental sustainability, with a focus on the Portalegre region, in the context of the creation and development of rural tourism projects linked to sport. The Applied Project focuses on analysing the role of entrepreneurship in regional development and its contributions to sustainability. This theoretical framework supports the core of the Applied Project: the development of an applied business plan for a rural tourism enterprise linked to sport. The proposed project aims to enhance the natural and cultural resources of the Portalegre region, promoting experiences that combine sport, contact with nature and sustainable practices. Methodologically, the Applied Project adopts an exploratory mixed-methods approach. The qualitative component is based on document analysis and a review of the literature on entrepreneurship, rural tourism and sport. Complementarily, the quantitative component involves the application of a questionnaire to practitioners of physical activity and potential users of rural sports tourism experiences, allowing the collection of empirical data relevant to defining the target audience and the project’s value proposition. The data collected were analysed using descriptive statistics and simple cross-tabulations, with the support of SPSS software. The business plan includes market analysis, marketing strategies, operational structure and financial estimates, enabling the assessment of the project's viability and its regional impact. This Applied Project proposes a business model tailored to the Portalegre context, contributing to the development of the local entrepreneurial ecosystem and strengthening the link between innovation, sustainability and sport in rural settings.
Descrição
Tese de Mestrado em Empreendedorismo e Cidadania Global, apresentada à Universidade Aberta
Palavras-chave
Empreendedorismo Turismo rural Desporto Ecossistema empreendedor Desenvolvimento regional Sustentabilidade Portalegre Entrepreneurship Rural tourism Sport Entrepreneurial ecosystem Regional development Sustainability