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The influence of ecological concern on green purchase behavior

2021-09-01Artigo científico Acesso aberto
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dc.contributor.authorFontes, Eva
dc.contributor.authorMoreira, Antonio
dc.contributor.authorCarlos, Vera
dc.date.accessioned2026-02-23T10:53:20Z
dc.date.available2026-02-23T10:53:20Z
dc.date.issued2021-09-01en_US
dc.date.updated2026-01-27T00:27:57Z
dc.description.abstractThe present paper seeks to address a gap in the literature regarding green marketing and examines the relationship between ecological concern, inward and outward environmental attitudes, purchasing behavior and environmental behavior as antecedents of green purchasing behavior. The data was gathered through an online survey carried out in Portugal with 530 valid answers. Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to evaluate the model. A t-test was applied to identify differences between men and women. The results show that ecological concern, environmental attitude, environmental behavior and purchase intention are good predictors of green purchase behavior. Women scored higher than men on all variables, meaning that they are indeed superior environmentalists than men. Green purchase behavior is strongly influenced by both purchase intention and environmental behavior, so green brands should focus on targeting individuals that already take some actions in what concerns the environment, or to those who intend to do so.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationFontes, E., Moreira, A. C. and Carlos, V. (2021), “The influence of ecological convern on green purchase behavior”, Management & Marketing. Challenges for the Knowledge Society, Vol. 16, No. 3, pp. 246-267, DOI: 10.2478/mmcks-2021-0015.
dc.identifier.doi10.2478/mmcks-2021-0015en_US
dc.identifier.issn2069-8887en_US
dc.identifier.slugcv-prod-2866992
dc.identifier.urihttp://hdl.handle.net/10400.2/21431
dc.language.isoeng
dc.peerreviewedyes
dc.rights.uriN/A
dc.subjectGreen marketing
dc.subjectEcological concern
dc.subjectEnvironmental attitude
dc.subjectEnvironmental behavior
dc.subjectPurchase intention
dc.subjectGreen purchase behavior
dc.titleThe influence of ecological concern on green purchase behavioreng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage267
oaire.citation.issue3en_US
oaire.citation.startPage246
oaire.citation.titleManagement & Marketing. Challenges for the Knowledge Societyen_US
oaire.citation.volume16en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMoreira
person.givenNameAntonio
person.identifier.orcid0000-0002-6613-8796
rcaap.cv.cienciaid541F-5442-5666 | António Carrizo Moreira
rcaap.rightsopenAccessen_US
relation.isAuthorOfPublication51ad303d-335c-4e2f-bae3-fffffef2e2f5
relation.isAuthorOfPublication.latestForDiscovery51ad303d-335c-4e2f-bae3-fffffef2e2f5

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