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- Acceptance of fish and fish products by Portuguese young consumers: an exploratory study based on mothers’ evaluationPublication . Moura, Ana Pinto de; Cunha, Luís Miguel; Azeiteiro, Ulisses; Lima, Rui C.Portugal is one of the major fish consuming countries in the World, from where one may collect experiences in order to improve fish consumption in other countries. The aim of this research is to explore the factors that influence the consumption of fish and seafood among 8-14 year old children from the Oporto metropolitan area. A focus group was conducted with mothers of children to gain insights into their knowledge, attitudes and perceptions regarding the inclusion of fish and fish products as a regular part of their children’s diet. Narrative analysis was conducted based on Bardin content analysis. Findings indicated that children eat fish regularly, integrated into the family meal, and that mothers feel confident about their fish buying and preparation skills, leading them to incorporate fish regularly into family meals, with a choice of tastier easy to eat options.