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- Differences between stayers, switchers, and heavy switchersPublication . Moreira, António; Silva, Pedro; Moutinho, Victor; Moreira, AntonioPurpose – The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs, marketing communication, and loyalty itself. Design/methodology/approach – This study was carried out based on data collected through a questionnaire from 353 telecommunication services users in Portugal and using confirmatory factor analysis (CFA) and analysis of variance. Findings – The three types of customers – stayers, switchers, and heavy switchers – clearly differ among themselves. Stayers differ from switchers regarding their communication efforts perceptions, and from heavy switchers in their loyalty, satisfaction, and trust levels. Switchers differ from heavy switchers in their loyalty levels. Research limitations/implications – Future research should examine differences between customers taking into account the impact of their personality, price sensitiveness, and orientation toward the adoption of new technologies. Practical implications – As there are several differences among stayers, switchers, and heavy switchers, companies should not only recognize the heterogeneity of their customer base, but also target their marketing efforts accordingly. Originality/value – This study is one of the few identifying groups of customers perception’s toward service providers. It also complements previous research by splitting them intro three different groups and by analyzing their behaviors across a set of previously unexamined marketing variables.
- The impact of supply chain fit on business and innovation performance in Brazilian companiesPublication . Zimmermann, Ricardo; Ferreira, Luis Miguel D. F.; Moreira, Antonio; Barros, Ana Cristina; Correa, Henrique LuizPurpose – This paper investigates the effect of the fit between supply and demand uncertainty (SDU) and supply chain responsiveness (SCR) (SC fit) on business and innovation performance in Brazilian companies. Design/methodology/approach – The study presented an analysis carried out on an empirical study based on a sample of 150 manufacturing companies. Business and innovation performance of companies with different types of SC fit ( high–high and low–low fits) and misfit (positive and negative) are compared and discussed. Findings – The results indicated that SC fit had a positive effect on both business and innovation performance. Further analyses suggested that companies with SC fit present similar business performance, independent of the level of SDU that characterizes the environment where they compete, while companies in environments with higher levels of uncertainty tend to present superior innovation performance. Companies with positive and negative misfit present similar performance. Originality/value – An analysis of the literature showed that there is no consensus when it comes to the definitions and measurements of SC fit. The paper investigates the effects of SC fit on business and innovation performance, while previous empirical studies have mainly addressed its impact on financial performance. Moreover, this study compares the effects of two types of fit and two types of misfit and assesses SC fit in Brazilian manufacturing companies, analyzing the context of an under-researched reality.
- Internationalisation of the firm theories: a schematic synthesisPublication . Ribau, Cláudia; Moreira, Antonio; Raposo, MárioThis article carries out an integrative analysis of internationalisation theories. The most important contributions to the literature on internationalisation theories are used to create a schematic table giving a framework overview. This approach shows the high-level interaction of the literature, covering all internationalisation theories, their focus and basic assumptions, while at the same time showing their historical timeline. We identify the main schools of thought – ranging from economics based to integrative models – using an analysis that begins in the 18th century and ends in the 21st century with the most recent trends in internationalisation theories. This schematic and integrative analysis aims to support the academic community in their research on business internationalisation.