Browsing by Author "Rocha, V."
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- A importância das “marcas dos clientes” (BOB’s) na comercialização do vinho do Porto no mercado BelgaPublication . Rocha, V.; Moura, Ana Pinto deThe goal of this work is to evaluate the impact of the role of both strategic objectives and strategic focus of leading Portuguese Port wine shippers on the Belgian market, as well as identifying the potential adjustments to their current strategies to get a better performance on this market.