A importância das “marcas dos clientes” (BOB’s) na comercialização do vinho do Porto no mercado Belga

Rocha, V.; Moura, Ana Pinto de

http://hdl.handle.net/10400.2/14611

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
Moura_2001_HispanoLusas.pdf		6.23 MB	Adobe PDF	Download

Send Feedback

Authors

Rocha, V.

Moura, Ana Pinto de

Abstract(s)

The goal of this work is to evaluate the impact of the role of both strategic objectives and strategic focus of leading Portuguese Port wine shippers on the Belgian market, as well as identifying the potential adjustments to their current strategies to get a better performance on this market.

URI

http://hdl.handle.net/10400.2/14611

Citation

Rocha, V., & Moura, A. P. (2001). A importância das “marcas dos clientes” (BOB’s) na comercialização do vinho do Porto no mercado belga. In C. O. Chanclón (Ed.), Actas das XI Jornadas Luso-Espanholas de Gestão Científica (pp. 31-40). Cáceres: Ediciones la Coria. Fundación Xavier de Salas. (ISBN: 84-888611-10-2).