Percorrer por autor "Gouveia, Monica"
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- Car safety: a statistical analysis for marketing managementPublication . Moreira, Antonio; Gouveia, Monica; Macedo, Pedro; Kumar, A.; Dash, M.; Trivedi, S.; Panda, T.Car safety is an essential feature of marketing strategies for automobile companies. In this work, a statistical analysis on crash tests is conducted based on data available from European New Car Assessment Programme (Euro NCAP). The research work developed in this chapter presents a statistical analysis of the information produced by Euro NCAP, using the SPSS and MATLAB software, and seeks to answer the following research questions: - are there statistically significant differences on adult occupant safety in the six years under study? - are there statistically significant differences among the best-selling car classes regarding safety in frontal collisions? - are electric and hybrid automobiles less secure than their traditional counterparts with respect to frontal collisions?
