Percorrer por autor "Costa, Rui Augusto da"
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- Is a good story enough?: a critical analysis of storyteller roles in tourismPublication . Moreira, Antonio; Costa, Rui Augusto da; Sousa, Manuel Jorge Nunes deAs storytelling influences consumer attitudes and opinions, conditioning the tourist experience by appealing to the imagination, this paper reviews the literature covering the analysis of 66 papers that focus on the storytelling of the visitor/tourist as the main subject. The article is divided into four main themes: (a) storytelling as a tool to attract tourists; (b) the role of the storyteller; (c) the tourist as a storyteller; and (d) what makes a good story. The Hoshin Kanri Matrix was used to showcase each of the main themes. Although storytelling has been widely used to attract tourists, it is crucial that tourist-based storytelling can be a credible substitute for destination-based storytelling, as empathy, authenticity and the emotional attachment of tourists as storytellers play an important role as “good stories,” transforming and co-creating their experiences that emerge from the interaction of tourists, residents, and intermediaries.
- The risk structure of Portuguese tourism industry subsectors: a PLS-SEM approachPublication . Costa, Rui; Moreira, Antonio; Mota, Jorge; Costa, Rui Augusto da; Mota, Jorge; Chim-Miki, Adriana F.This paper examines risk factors that affect the Portuguese tourism industry subsectors, namely, travel agencies and tour operators, leisure and recreation activities, and tourism events firms. Additionally, it also assesses the effect of these risks on strategic and operational responses in the tourism subsectors mediated by a mitigation dimension. In terms of methodology, we used exploratory factor analysis (EFA) on data collected from 416 questionnaires distributed across the three tourism subsectors complemented by a Multigroup Analysis (MGA) via partial least squares structural equations modeling (PLS-SEM). The exploratory factor analysis confirmed distinct risk categories, including organizational, environmental, competitive, economic, political, infrastructure-related, circumstantial, business deficiencies, and specific (local) risks. Results documented the different risk impacts of risks on strategic and operational responses for tourism subsectors. While mitigation efforts do not significantly differ in their overall effects across subsectors, differences emerge in their direct effects. Concerning practical implications, this research provides insights for stakeholders in the tourism industry, supporting them with the knowledge to proactively understand, anticipate, and manage any risks in their operations, essential for boosting the resilience and competitive edge of the tourism subsectors in a global environment shrouded by uncertainty.