Repositório Aberto
Repositório Institucional da Universidade Aberta
Entradas recentes
Customer experience, loyalty, and churn in bundled telecommunications services
Publication . Ribeiro, Hugo; Barbosa, Belem; Moreira, Antonio; Rodrigues, Ricardo
The telecommunications industry is highly competitive, as operators engage in fierce attacks, especially in bundled services, to acquire new customers originating high churn rate. The objective of this paper is to gain a comprehensive understanding of the factors influencing the switching of operators for bundled services among telecom operators. The paper includes a quantitative study with 3,004 customers utilizing bundled services from a Portuguese telecom operator. Employing covariance-based structural equation modeling and logit regression, the research shows that internet service, television service, and the service provided by the contact center exert the greatest impact on loyalty to the operator. In contrast, landline service has an insignificant effect, while loyalty has a negative influence on customer churn. This study offers telecommunications managers insights for identifying the main factors to retain customers and curbing customer defection. Additionally, it provides a framework for assessing customer experience within bundled telecom services, which is useful for researchers, managers and marketing practitioners alike.
Challenges of business angels: does career matter?
Publication . Falcao, Rui; Moreira, Antonio; Carneiro, Maria João
Purpose – The business angels market dramatically changed the modus operandi and nature of business angels’ activity, evolving from lone investors to angel groups managed professionally.This paper aims to analyze the impact of angel perceived career development on angel satisfaction and, consequently, on their intention to continue investing.
Design/methodology/approach – A model was tested through covariance-based structural equation modeling (SEM) using AMOS based on data collected from 336 business angels from seven European countries.
Findings – The results highlight that: the perception of personal development is a decisive factor in pursuing the career of business angel; personal development has a higher explanatory power in angel career development than fostering innovation; and the perception of career development has positive impacts on angels’ job satisfaction and
reinvestment intention. The paper ends with implications and guidelines for angels, gatekeepers and entrepreneurs, which may increase satisfaction with the angel experience and contribute to enriching business angel work.
Research limitations/implications – Cross-sectional self-reported data were used to analyze the results of this study.
Originality/value – To paper extends the body of knowledge of business angels’ perceived career development, with implications for business angels, which may increase satisfaction with angel experience and, therefore, contribute to enhancing business angels’ activity.Thus, this study provides a consistent reference for forthcoming studies regarding the career of business angels and their relationship with entrepreneurs.
The impact of microfinance on individuals’ empowerment: a systematic literature review
Publication . Fonseca, Salvador; Mota, Jorge; Moreira, António; Moreira, Antonio
This study aims to conduct a systematic literature review (SLR) to identify the main factors of individuals’ empowerment from the perspective of microfinance. Methodology/approach: To achieve the proposed objective, an SLR was conducted using the SCOPUS database from 1950 to 2021. From a set of 690 papers, only 43 related to empowerment factors were considered and analyzed to segment the factors and their respective sub-factors according to their nature. Findings: This SLR documents that microfinance is a tool for the economic, psychological, political, and social empowerment of people with business ideas, but without access to the traditional financial system. Also found are financial and nonfinancial/social factors of empowerment that must operate systematically to produce the desired effects. Practical implications: The results of this research can help microfinance institutions (MFIs) and policy makers to determine the best strategy for individuals’ economic, psychological, political and social empowerment through
the microfinance lens. Originality/value: It identifies a set of empowerment factors for needy individuals with entrepreneurial ideas who, through microfinance, can find a mechanism to exit poverty.
Repatriate’s knowledge transfer: antecedents of knowledge transfer, transfer process, knowledge sbsorption, and consequences
Publication . Reis, Ana Paula; Sá, Inês; Costa, Rosa Margarida; Moreira, Antonio
The present study aims to analyze the knowledge transfer of repatriates in organizations, a topic that has gained significance over the past decade. Due to its complexity, a systematic literature review was conducted to explore various aspects of this theme. To contribute to the academic literature, the authors developed a comprehensive framework for the process of knowledge transfer. The objective was to enhance understanding and identify the antecedents, consequences, as well as the processes of transfer, absorption, and diffusion of knowledge. The findings indicate that knowledge transfer often falls short of optimal practices, which impacts overall efficiency. Consequently, this study is relevant for organizations seeking to improve their knowledge transfer practices, as well as for researchers aiming to gain a deeper understanding of this subject matter.
A review of greenwashing and supply chain management: challenges ahead
Publication . Inês, Ana; Diniz, Andreia; Moreira, António
As being environmentally responsible is a potential source of competitive advantage, incorporating genuine environmental practices across the supply chain may help firms capitalize on the growing demand for corporate accountability and consumer awareness. Therefore, it is important to understand to what extent firms are using greenwashing to mislead their stakeholders in the supply chain. The purpose of this paper is to review the existing literature regarding greenwashing in supply chain management (SCM) to shed light on the main thematic groups addressed in the literature, understand its challenges and develop a framework that highlights the key drivers that companies need to tackle to prevent greenwashing in supply chains. For this purpose, we have conducted a systematic literature review, following a three-stage method. It was possible to identify possible solutions to prevent greenwashing across four main dimensions of SCM: consumers/customers; relationships between focal firms and suppliers; certification programs and reporting assessment; and corporate leadership. We provide a framework to help firms develop their sustainable strategy and prevent greenwashing along the supply chain. This paper synthesizes the challenges that firms face when implementing a sustainable supply chain, suggests solutions to prevent greenwashing and provides future research avenues.