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Publication
Responsabilidade social empresarial, envolvimento da comunidade e território: abordagem multicasos no Alentejo
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Advisor(s)
Abstract(s)
A partir dos conceitos de responsabilidade social (RS) e stakeholders, investiga-se a relação
entre a RS das empresas, comunidade e território. Ao identificar as práticas de RS adotadas
por organizações no Alentejo - DELTA Cafés, SGPS; EMBRAER Portugal, SA; Empresa de
Desenvolvimento e Infraestruturas de Alqueva, S.A. (EDIA); ESPORÃO, S.A.; Parque do
Alentejo de Ciência e Tecnologia, SA (PACT) e TYCO Electronics, Ld.ª (TE), analisa-se a
atitude destas empresas relativamente àquelas práticas, a sua relação com a
sustentabilidade empresarial e o território, caracteriza-se a comunicação de RS, as
abordagens utilizadas pelas empresas para envolver a comunidade e as expectativas que
esta tem relativamente à RS de cada uma. Em termos de metodologia começou-se pela
pesquisa bibliográfica para identificar os principais autores sobre os temas em análise.
Seguiu-se a pesquisa descritiva. Depois o estudo de casos múltiplos com uma abordagem
qualitativa dos dados. Para a obtenção dos dados foram utilizadas diversas fontes: sites e
rede social Facebook das empresas, relatórios, entrevistas nas empresas e inquéritos aos
stakeholders identificados na comunidade. Foi considerado o paradigma científico do
realismo crítico. As empresas estudadas reconhecem benefícios da RS para os territórios,
estão disponíveis para integrar alguma rede de organizações ou cluster de empresas da
região para potenciar iniciativas de RS, tendo em vista o desenvolvimento do território que
integram e afirmam a importância de algumas medidas de política pública para a
implementação de práticas de RSE. Somos levados a concluir sobre a relação existente
entre responsabilidade social empresarial, comunidade e território. Entendemos que há
trabalho a desenvolver nestas empresas, principalmente em metade delas e que poderá
potenciar benefícios da sua atuação não só para a sua sustentabilidade como também para
o território em que se inserem.
Based on the concepts of social responsibility (SR) and stakeholders, the relationship between the SR of companies, community and territory is investigated. When identifying the SR practices adopted by organizations in Alentejo - DELTA Cafés, SGPS; EMBRAER Portugal, SA; Development and Infrastructure Company of Alqueva, S.A. (EDIA); ESPORÃO, S.A .; Parque do Alentejo de Ciência e Tecnologia, SA (PACT) and TYCO Electronics, Ld.ª (TE), the attitude of these companies towards those practices, their relationship with business sustainability and the territory is analyzed, communication is characterized of SR, the approaches used by companies to involve the community and the expectations it has regarding the SR of each one. In terms of methodology, bibliographic research was started to identify the main authors on the topics under analysis. Descriptive research followed. Then the study of multiple cases with a qualitative approach to the data. To obtain the data, several sources were used: companies' websites and Facebook social network, reports, interviews at companies and surveys of stakeholders identified in the community. The scientific paradigm of critical realism was considered. The companies studied recognize the benefits of SR for the territories, are available to integrate some network of organizations or cluster of companies in the region to enhance SR initiatives, in view of the development of the territory that they integrate and affirm the importance of some public policy measures for the implementation of CSR practices. We are led to conclude about the relationship between corporate social responsibility, community and territory. We understand that there is work to be done in these companies, mainly in half of them, and that it can enhance the benefits of their performance not only for their sustainability but also for the territory in which they operate.
Based on the concepts of social responsibility (SR) and stakeholders, the relationship between the SR of companies, community and territory is investigated. When identifying the SR practices adopted by organizations in Alentejo - DELTA Cafés, SGPS; EMBRAER Portugal, SA; Development and Infrastructure Company of Alqueva, S.A. (EDIA); ESPORÃO, S.A .; Parque do Alentejo de Ciência e Tecnologia, SA (PACT) and TYCO Electronics, Ld.ª (TE), the attitude of these companies towards those practices, their relationship with business sustainability and the territory is analyzed, communication is characterized of SR, the approaches used by companies to involve the community and the expectations it has regarding the SR of each one. In terms of methodology, bibliographic research was started to identify the main authors on the topics under analysis. Descriptive research followed. Then the study of multiple cases with a qualitative approach to the data. To obtain the data, several sources were used: companies' websites and Facebook social network, reports, interviews at companies and surveys of stakeholders identified in the community. The scientific paradigm of critical realism was considered. The companies studied recognize the benefits of SR for the territories, are available to integrate some network of organizations or cluster of companies in the region to enhance SR initiatives, in view of the development of the territory that they integrate and affirm the importance of some public policy measures for the implementation of CSR practices. We are led to conclude about the relationship between corporate social responsibility, community and territory. We understand that there is work to be done in these companies, mainly in half of them, and that it can enhance the benefits of their performance not only for their sustainability but also for the territory in which they operate.
Description
Keywords
Responsabilidade social empresarial Responsabilidade social territorial Desenvolvimento regional Stakeholders Comunidade Política pública Estudo de casos Alentejo Corporate social responsibility Stakeholders Social responsibility communication Community Territorial social responsibility
Pedagogical Context
Citation
Silva, Maria Luísa Fernandes de Carvalho e - Responsabilidade social empresarial, envolvimento da comunidade e território [Em linha]: abordagem multicasos no Alentejo.[S.l.]: [s.n.], 2020. 614 p.