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Projeto de investigação
Centre for Business and Economics Research - University of Coimbra
Financiador
Autores
Publicações
A brand loyalty–risk framework in the luxury watch market
Publication . Silva, Pedro; Moreira, Antonio; Almeida, Sílvia; Moutinho, Victor
Purpose – In a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty–risk relationship in the luxury watch market.
Design/methodology/approach – To test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling.
Findings – The results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers.
Research limitations/implications – The study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands.
Practical implications – Managers should be aware of the double-edged role of brand affect on brand risk.
The quality of a brand and the trust in its promise decrease the risk to the consumer.
Originality/value – This pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.
Budget participation and employee performance in real estate companies: the mediating role of budget goal commitment, trust and job satisfaction
Publication . Silva, Pedro; Mota, Jorge; Moreira, Antonio
Purpose – Recent years witnessed an exponential growth of the Portuguese real estate market. This growth has generated the need to implement effective management control tools to allow companies to improve their planning and monitoring of activities. Drawing on the agency and goal-setting theories, this paper explores the impact of companies’ participative budgeting processes on employee performance in the real estate industry.
Design/methodology/approach – For this purpose, a questionnaire was developed and a sample of 116 employees that participate in the budgeting process of real estate organizations collected, with data analyzed using structural equation modelling.
Findings – The results show that participation in the budgeting process has an impact on employees’ performance through budget goal commitment, trust and job satisfaction. However, no statistical support was found for the role of budgetary slack in this process.
Research limitations/implications – This study was conducted in a single industry and is based on
self-reported measures of employees that participate in the budgeting process of their organizations.
Practical implications – The findings highlight the need for real estate organizations to involve their staff in the elaboration of budgets, contributing to a higher level of commitment to established goals, job satisfaction, trust and performance. Real estate organizations should provide adequate working conditions, foster their employees’ autonomy and recognize their work.
Originality/value – The findings encourage real estate companies to extend the participation in the budget process to employees and, ultimately, to mitigate the probability of budget failure.
Employees' perception of corporate social responsibility and performance: the mediating roles of job satisfaction, organizational commitment and organizational trust
Publication . Silva, Pedro; Moreira, Antonio; Mota, Jorge
Purpose – Corporate social responsibility (CSR) is an evolving concept which is increasingly being adopted by companies with the purpose of creating sustained organizational growth. However, while the impact of CSR practices on employees’ behaviors and attitudes has been recognized over the years, the relationship between CSR practices and employee performance remains underexplored.
Design/methodology/approach – Drawing on social identity theory and using the partial least squares structural equation method, this research examines the impact of CSR practices on employees’ performance in a sample of 171 employees belonging to the construction industry.
Findings – The findings do not support the existence of a direct relationship between employees’ perception of CSR and their performance; instead, they indicate that this relationship is mediated by job satisfaction and organizational trust.
Research limitations/implications – The data concerns employees’ self-reported measures on their perceived CSR and the study was conducted in a single industry.
Practical implications – Adopting CSR initiatives in company strategies is worthy as the perceptions of employees and their performance is positively influenced by their organization’s CSR activities. Managers
should properly communicate and involve internal stakeholders in socially responsible practices to increase their awareness.
Originality/value – This article analyzes the impact of employees’ perception of CSR on employees’ performance through the roles of employee organizational trust and job satisfaction as mediating variables in a highly socially pressured industry such as construction.
Unidades organizacionais
Descrição
Palavras-chave
Management,Economics,Operational research / management science,Quantitative methods,
Contribuidores
Financiadores
Entidade financiadora
Fundação para a Ciência e a Tecnologia, I.P.
Programa de financiamento
Concurso de avaliação no âmbito do Programa Plurianual de Financiamento de Unidades de I&D (2017/2018) - Financiamento Base
Número da atribuição
UIDB/05037/2020