Percorrer por autor "Moutinho, Victor Ferreira"
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- Diferenças entre marcas nos serviços multiple-play em PortugalPublication . Moreira, Antonio; Silva, Pedro Miguel Freitas da; Moutinho, Victor FerreiraA concorrência entre operadores do mercado das telecomunicações em Portugal tem sido intensa. Os serviços «multiple-play» têm vindo a conquistar a preferência dos portugueses e a oferta tem vindo a aumentar ao longo dos anos. Face ao aumento da competitividade dos principais concorrentes, seria de esperar que os desempenhos das suas marcas fossem muito equilibrados. O objetivo deste artigo é o de analisar as diferenças entre as três principais marcas «multiple-play» em Portugal. Para tal, foi efetuada uma revisão de literatura e medidas as perceções dos clientes relativamente a cinco dimensões do marketing: lealdade, satisfação, qualidade do serviço, comunicação e experiências da marca. Foram obtidas 745 respostas de clientes «multiple-play» através de um questionário, tendo os dados sido analisados com recurso a estatística descritiva, análise confirmatória de fatores (CFA) e análise de variâncias (ANOVA). Os resultados indicam: uma diferença clara de uma das marcas para as restantes duas; a marca com melhores índices na satisfação, qualidade do serviço e comunicação não é a que tem a maior lealdade dos seus clientes; as experiências da marca podem ser um fator que ajuda a explicar a lealdade à marca.
- Do social and economic factors affect the technical efficiency in entrepreneurship activities? Evidence from European countries using a two-stage DEA modelPublication . Silva, Pedro Mendonça; Moutinho, Victor Ferreira; Moreira, AntonioThis article aims is to address whether, and to what extent, socioeconomic conditions influence entrepreneurship-based activities in 18 European countries grouped into subregions (North, South, East and West) during the period 2008–2018. We conducted the empirical study under a two-stage DEA model. The results of scores of technical efficiency of the first stage of DEA show inefficiency in Northern Europe for Finland, Ireland and Sweden, while, Belgium, Germany, France and Luxembourg are also inefficient countries in Western Europe. Finally, Spain and Italy are inefficient in Southern European group of countries. In the second stage of DEA, through the parametric fractional regression model (FRM), which consolidated results of one-part and two-part models, the results show that the Expenditure on Social Protection produces positive (high magnitude coefficient) statistical significance on TEA of Eastern, Western and Southern EU countries, while generates a negative (high magnitude coefficient) statistical significance on TEA of Northern EU countries. Moreover, in the Eastern, Western and Southern EU countries, in contrast with Northern EU countries, presumably the dimensions of the social welfare (employment/unemployment protection and so on) are used to encourage individuals to invest in specific skills and/or new businesses. Furthermore, the results in this second stage of DEA helps gain a thorough perspective on how economic and social impacts result from TEA efficiency.
- Evaluation of a collaborative strategy: a case study in the Port wine industryPublication . Moreira, Antonio; Moutinho, Victor Ferreira; Pereira, José da CostaThe rapid and all-encompassing changes in regional and world wine markets have stimulated us to carry out this study. Accordingly, based on the competitiveness of an important Port wine producer in Portugal, this article analyzes a strategic alliance between this company and another important multinational one that is present in many different worldwide distribution markets. Basically, the article seeks to understand, on the one side, the impact of a strategic alliance on a small Port wine producer when becoming involved with a multinational company, and, on the other hand, to identify differences, before and after the alliance, to the markets where the small company was made present. This work is centered on a case study and involves the use of econometrics methodologies that analyze panel data, in order to grasp differences of strategic pre- and post-alliance actions. The conclusions are important, since they allow one to compare, on one hand, difference between the company´s performance over two different time horizons. On the other hand, econometrics methods are robust, since they allow one to come to relational conclusions, keeping the case study in mind.