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Fresh produce valuation in Portuguese traditional food markets: consumer perspectives

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datacite.subject.sdg12:Produção e Consumo Sustentáveispt_PT
dc.contributor.authorSampaio, J.
dc.contributor.authorCunha, Luís Miguel
dc.contributor.authorMoura, Ana Pinto de
dc.contributor.authorRocha, A.
dc.date.accessioned2023-07-24T15:14:54Z
dc.date.available2023-07-24T15:14:54Z
dc.date.issued2010
dc.description.abstractIn Portugal, traditional food markets have shown a decrease in popularity, mostly because of the growth of organized retailing and increased globalization. Attempts have been made to find what motivates consumers to purchase locally produced foods. The objective of this work was the characterization of consumers from Portuguese traditional food markets, and the identification of their attitudes and perceptions towards those markets. The final aim was to identify opportunities and challenges of traditional food markets’ retailers. Interviews were conducted with consumers at traditional food markets from all over Portugal. One hundred forty-four consumers were asked about their shopping profile, reasons to visit the market, overall degree of satisfaction, as well as socio-economic characteristics. The most bought products on traditional food markets are fresh fruits and vegetables followed by fresh fish and flowers. The main reasons pointed out by consumers to visit these markets are produce freshness (60%) price/quality relationship, i.e., a low price for a certain quality (34%) and the price of traditional products (34%). Moreover, results suggest an overall degree of satisfaction with traditional markets, showing that with an adequate communication strategy more consumers could be allured to them.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSampaio, J., Cunha, L. M., Moura, A. P., & Rocha, A. (2010). Fresh produce valuation in Portuguese traditional food markets: consumer perspectives, Acta Horticulturae, 880, 39-46.pt_PT
dc.identifier.doi10.17660/ActaHortic.2010.880.2pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.2/14600
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherActa Horticulturaept_PT
dc.subjectConsumer perspectivespt_PT
dc.subjectFresh producept_PT
dc.subjectTraditional food marketspt_PT
dc.titleFresh produce valuation in Portuguese traditional food markets: consumer perspectivespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage46pt_PT
oaire.citation.issue880pt_PT
oaire.citation.startPage39pt_PT
oaire.citation.titleActa Horticulturaept_PT
person.familyNameMoura
person.givenNameAna Pinto de
person.identifierR-000-0Z4
person.identifier.ciencia-idEE1F-27E6-C356
person.identifier.orcid0000-0001-9197-8183
person.identifier.ridD-6395-2013
person.identifier.scopus-author-id51161546800
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationb1210435-fc7f-46ac-a4e7-d12dec22a394
relation.isAuthorOfPublication.latestForDiscoveryb1210435-fc7f-46ac-a4e7-d12dec22a394

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