Impact of design, prize, information and price on the consumers' preferences for lemon-thyme loose leaf herbal teas

Rocha, C.Ramos, J.Lima, R. C.Moura, Ana Pinto deCunha, Luís Miguel2020-02-242020-02-242017978-84-697-6431-2http://hdl.handle.net/10400.2/9368The aim of this research was to investigate the impact of different packaging characteristics on consumers' preferences for lemon thyme loose leaf herbal teasengConjoint analysisRankingHerbal teasImpact of design, prize, information and price on the consumers' preferences for lemon-thyme loose leaf herbal teasconference object