Canguende-Valentim, Cláudio FélixMoreira, AntonioJungo, João Fernando2026-01-202026-01-202025CANGUENDE-VALENTIM, C. F., MOREIRA, A. C. & JUNGO, J. F. (2025). “Anti-Counterfeiting Luxury Management”. In CANGUENDE-VALENTIM, C. F., MOREIRA, A. C. & Vale, V. (Eds.), Counterfeit Luxury and Consumption (pp. 125-134), London, Routledge. DOI: 10.4324/9781003507925-79781003507925http://hdl.handle.net/10400.2/20996Counterfeiting of luxury products is an illegal practice that can cause significant and reputational damage to companies, as well as erode consumer trust. Managing the fight against counterfeit luxury products is a major concern for luxury brands. The aim of this chapter is to identify and bring together some strategies from previous studies to combat the production and commercialization of counterfeit luxury products.engbook part2026-01-16cv-prod-466554710.4324/9781003507925-7