Moreira, AntonioGouveia, MonicaMacedo, PedroKumar, A.Dash, M.Trivedi, S.Panda, T.2026-02-032026-02-032016978152250997497815225099812327-32752327-3283http://hdl.handle.net/10400.2/21138Car safety is an essential feature of marketing strategies for automobile companies. In this work, a statistical analysis on crash tests is conducted based on data available from European New Car Assessment Programme (Euro NCAP). The research work developed in this chapter presents a statistical analysis of the information produced by Euro NCAP, using the SPSS and MATLAB software, and seeks to answer the following research questions: - are there statistically significant differences on adult occupant safety in the six years under study? - are there statistically significant differences among the best-selling car classes regarding safety in frontal collisions? - are electric and hybrid automobiles less secure than their traditional counterparts with respect to frontal collisions?engCar safety: a statistical analysis for marketing managementbook part2026-01-27cv-prod-36732510.4018/978-1-5225-0997-4.ch0172-s2.0-85016480126