Rocha, C.Lima, Rui C.Alves, L.Moura, Ana Pinto deCunha, Luís Miguel2023-07-242023-07-242017978-87-970462-0-3http://hdl.handle.net/10400.2/14609The main goal of this study was to assess the impact four graphic designs (figure 1) on the perception of different extrinsic characteristics (premium and organic denomination, infusion name and brand).engApplication of eye-tracking technology for the evaluation of different packaging designs for premium organic herbal teasconference object