A importância das “marcas dos clientes” (BOB’s) na comercialização do vinho do Porto no mercado Belga

Rocha, V.Moura, Ana Pinto de2023-07-242023-07-242001Rocha, V., & Moura, A. P. (2001). A importância das “marcas dos clientes” (BOB’s) na comercialização do vinho do Porto no mercado belga. In C. O. Chanclón (Ed.), Actas das XI Jornadas Luso-Espanholas de Gestão Científica (pp. 31-40). Cáceres: Ediciones la Coria. Fundación Xavier de Salas. (ISBN: 84-888611-10-2).84-888611-10-2http://hdl.handle.net/10400.2/14611The goal of this work is to evaluate the impact of the role of both strategic objectives and strategic focus of leading Portuguese Port wine shippers on the Belgian market, as well as identifying the potential adjustments to their current strategies to get a better performance on this market.porA importância das “marcas dos clientes” (BOB’s) na comercialização do vinho do Porto no mercado Belgaconference object