Hortmann, CarlosMaciel, Fabrícia2026-01-152026-01-152025-06-269798369399996http://hdl.handle.net/10400.2/20864This theoretical essay aims to: present a critical reflection on the characterization of populism in the reactionary right- wing movements and parties that have (re)emerged with greater intensity in the last two decades. We postulate that the most rigorous categorization is neo- fascism, since we have identified a process of fascistization due to the structural crisis of capitalism; from a historical point of view, the main contours of the political propaganda of Nazi- fascism; to approach the phase of neoliberal capitalism and its main transformations in terms of technological revolutions (4.0), subjectivity and rationality; articulate the issue of instrumental disinformation in neo- fascist political propaganda, the technological and lucrative role of Big Tech in this process and the role of algorithms in profiling and microtargeting, based on “digital colonialism” and “platform capitalism”.engbook part10.4018/979-8-3693-9999-6.ch006