Fernandes, Luciana C.Pereira, CristianaMoreira, AntonioTeixeira, N.Costa, T.Lisboa, I.2026-01-282026-01-2820199781522584797http://hdl.handle.net/10400.2/21079The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.engChallenges of the internationalization strategy of a technology-based international new venturebook part2026-01-27cv-prod-89790510.4018/978-1-5225-8479-7.ch018