Moura, Ana Pinto deCunha, Luís Miguel2023-07-242023-07-242005Moura, A. P., & Cunha, L. M. (2005). Why consumers eat what they do: an approach to improve nutrition education and promote healthy eating. In D. Doyle (Ed.), Taking responsibility (Vol. 1, pp. 144-156). Noruega: Forfatterne. (ISBN: 82-7671-498-6)82-7671-498-6http://hdl.handle.net/10400.2/14584The current article discusses the major barriers to the adoption of a healthy diet and the main factors that influence individual food choice. Different approaches and actions to be taken for modifying consumer’s food intake in the direction of healthy eating are discussed.engWhy consumers eat what they do: an approach to improve nutrition education and promote healthy eatingbook part