Moreira, AntonioAlves, Carolina BatistaInformation Resources Management Association2026-02-062026-02-06201697814666981479781466698154http://hdl.handle.net/10400.2/21167This chapter describes the market entry process of Portuguese small and mediumsized enterprise (SME) into the Brazilian. This chapter explores an under-researched strand in the studies of internationalization of SMEs, namely how trust and commitment leveraged the relationship orientation of the Portuguese SME in entering into the Brazilian market. Through a Case Study the chapter explores the concept of relationship orientation, trust and commitment to analyze how a Portuguese SME managed to turn around a difficult situation transforming its associates in business partners and prevented a process of desinternationalization.engbook part2026-01-27cv-prod-36732010.4018/978-1-4666-9814-7.ch057