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Repositório Aberto

Universidade Aberta Scientific Repository

 

About the Repository

The Open Repository is the institutional repository of Universidade Aberta and was built with the aim of storing, preserving, disseminating, and providing access to UAb's intellectual production in digital format. The goal is to gather, in one place, the entirety of UAb's scientific publications, thereby contributing to the increase of its visibility and impact while ensuring the preservation of its intellectual memory.

Email repositorio_aberto@uab.pt

Recent Submissions

How music–video metaphors build destination brand resonance: dyadic affect, meaning access, and cultural cues
Publication . Gary, Joston; Gu, Yang; Wang, Hannah; Zhou, Xixing; Feng, Yan; Moreira, Antonio
Short-form destination videos often rely on music to carry cultural meaning. This paper links Cognitive Metaphor Theory with the circumplex dyad of pleasure and arousal to explain how music–image pairings build destination brand resonance (DBR). Three experiments show that pleasure is the stable route to DBR, arousal helps only under favorable tone, and their effects are additive. A Meaning-Access Prime (MAP) raises both emotions under identical clips and, in Bayesian structural models, also exerts a direct path to DBR, strongest when pleasant tone is low. DBR then predicts destination brand identification and destination consumption intention. We also show a useful state view: Resonant versus Emergent DBR. The framework provides design rules for co-tuning tone, activation, and cultural cues in creator-made clips that improve resonance, identification, and intention.
2026-02Journal article Open access Show more
Augmented reality in retail
Publication . Gary, Joston; Xixing, Zhou; Tang, Yuk Ming; Yang, Gu; Moreira, Antonio
Retail practice shows that augmented-reality shopping applications with similar technical quality can elicit widely different consumer reactions. This study proposes a dual-pathway Stimulus–Organism–Response model: a technical pathway linking augmented realism, information richness, and personalization to interaction satisfaction, and an emotion-priming pathway where anticipated emotions shape immersion, telepresence, and pleasure without technical appraisal. Both converge at inspiration, the sole System-2 construct converting experience into behavior. Data from quasi-experimental participants were analyzed using PLS-SEM, SHAP-interpreted gradient boosting, and K-Means robustness checks. Information richness showed the strongest technical effect, while anticipated emotions most strongly affected immediate experiences. Inspiration predicted purchase and cross-buying intentions. Machine-learning diagnostics supported the framework and revealed non-linear thresholds in key pathways, clarifying inconsistent AR outcomes and positioning inspiration as the cognitive bridge to purchase.
2025-11-28Journal article Open access Show more
Attitudes toward gender parity initiatives: a comparative study
Publication . Furtado, Julia Vasconcelos; Moreira, Antonio; Rodrigues, Ricardo José; Mota, Jorge Humberto Fernandes
The struggle for gender parity (sustainable development goal 5) sustains a controversial debate among authors, leaders, and organizations. Studies connecting social dominance orientation, status threat, and attitudes towards gender parity initiatives are scant. This article investigates these relationships and their mediators, focusing on gender parity initiatives in three independent studies—Brazil, Canada, and Portugal—comparing data collected from professors and employees in public and private HEIs. Both social dominance orientation (SDO) and status threat influence employees' attitudes towards gender parity initiatives, with SDO being the most important and significant determinant. Canadian employees are more supportive of gender affirmative actions and share a preference for group-based inequality. Employees in all three countries perceive their societies as egalitarian, with a gender parity agenda in place, and no longer requiring efforts for gender equity regardless of the respondents' gender. Intriguing insights on the perceptions and attitudes of those self-identifying as “woman” and “man” were found.
2025-03-30Journal article Embargoed access Show more
A review of work–life balance in the expatriation context
Publication . Grilo, Lara; Moreira, Antonio; Santos, Claudia; Araújo, Ana Alves; Ferreira, Mariana
and business performance. Despite its importance in the business context, its analysis in the expatriation context is still scattered. Thus, this paper reviews the literature covering the analysis of 40 papers that focus on WLB and expatriation. Design/methodology/approach – A systematic literature review (SLR) was deployed in both the WoS and Scopus databases until December 2024. About 40 articles were in-depth analyzed, and four themes emerged inductively. The Hoshin Kanri Matrix was used to showcase each of the main themes. Findings – Four main themes emerged from this SLR: (1) Cultural adaptation; (2) Types of support; (3) WLB challenges and (4) Gender perception. Qualitative studies are predominantly used vis-�a-vis quantitative studies. Originality/value – This paper contributes to the literature by identifying four main strands that reveal potential paths for developing WLB in expatriation processes, both academically and in business contexts.
2025-09-08Journal article Embargoed access Show more
The subtle power of nudging: consumer choice in ethical and sustainable retailing
Publication . Gary, Joston; Lu, Jiang; Feng, Yan; Wang, Zihan; Gu, Yang; Chuah, Soo-Cheng; Sil, Simão; Moreira, Antonio
This study investigates how nudging mechanisms in brand cues and social interactions influence ethical and sustainable consumer behavior in religious markets. Drawing on Nudge Theory, the study proposes a dual‑pathway model to explain how formal signals (logo certification) and informal cues (peer communication) shape green consumption through identity‑driven and spiritually grounded processes. Using Bayesian Structural Equation Modeling on data from 270 Malaysian consumers, the study finds two distinct yet converging nudging effects. Logo certification enhances green behavior directly and indirectly by strengthening brand distinctiveness and prestige. Peer communication promotes Islamic practices and emotional connectedness with Allah, which in turn drives halal green behavior. The model also shows that both logo certification and peer communication have significant direct effects on green consumption intention. This research extends Nudge Theory beyond simple heuristics by incorporating emotional and identity‑based mechanisms situated within religious contexts by integrating institutional, psychological, and religious‑affective pathways. The findings provide theoretical and practical insights into how subtle, value‑aligned interventions can promote sustainable behavior without restricting consumer autonomy.
2025-08-31Journal article Embargoed access Show more