Repositório Aberto
Repositório Institucional da Universidade Aberta
Entradas recentes
Emerging perspectives on teaching architecture and yrbanism
Publication . Viana, David Leite; Brandão, Emílio da Cruz; Morais, Franklim Morais; Carvalho, Isabel Cristina; Duarte, José P.; Brandão, Nicolau; Nicolau
The teaching of architecture and urbanism is in crisis, unable to respond to current problems like the human right to housing. This book of essays by international experts presents historical analyses, manifestos, and new objectives to address the challenge.
Internationalization in health services: major challeges
Publication . Castro, Andreia; Alves, Cláudia; Fernandes, Vera; Moreira, Antonio
The purpose of this chapter is to review the literature on health services internationalization and to identify the most addressed themes using the Scopus platform. Six articles were analyzed in detail and contributed to the results and discussion. The literature was found to highlight the internationalization of medical services mainly in developed countries. However, emerging countries have felt the need to adapt their services to international competitiveness. The potential of these initiatives has encouraged governments to restructure their hospital infrastructure. This growth, in the countries of origin, is a consequence of outdated, slower, and overloaded services and the difficulty of access to alternative treatments.
This study summarizes the reasons, motives, and decision-making processes that lead patients to opt for services outside their home country.
Single minute exchange of die: a case study implementation
Publication . Moreira, Antonio; Pais, Gil Campos Silva
The Single Minute Exchange of Die (SMED), a process-based innovation originally published in the mid 1980s, involves the separation and conversion of internal setup operations into external ones. Although very important in increasing productivity SMED experiences are not very widespread in Ibero-America. Accordingly, this article has as its main objective to contribute to the literature addressing this less studied topic: SMED. A case study was put forward emphasizing a process-based view. The main finding is that by implementing SMED techniques the firm managed to eliminate wastefulness and non-added value activities worth around 360 000€, which is about 2% of the firm’s sales volume.
Evaluation of a collaborative strategy: a case study in the Port wine industry
Publication . Moreira, Antonio; Moutinho, Victor Ferreira; Pereira, José da Costa
The rapid and all-encompassing changes in regional and world wine markets have stimulated us to carry out this study. Accordingly, based on the competitiveness of an important Port wine producer in Portugal, this article analyzes a strategic alliance between this company and another important multinational one that is present in many different worldwide distribution markets. Basically, the article seeks to understand, on the one side, the impact of a strategic alliance on a small Port wine producer when becoming involved with a multinational company, and, on the other hand, to identify differences, before and after the alliance, to the markets where the small company was made present. This work is centered on a case study and involves the use of econometrics methodologies that analyze panel data, in order to grasp differences of strategic pre- and post-alliance actions. The conclusions are important, since they allow one to compare, on one hand, difference between the company´s performance over two different time horizons. On the other hand, econometrics methods are robust, since they allow one to come to relational conclusions, keeping the case study in mind.
International brands and corporate strategy: a case study in the Portuguese wine industry
Publication . Reis, Ana Paula Marques; Santo, Inês Sá Espírito; Costa, Rosa Margarida Conde; Moreira, Antonio
Although there is a huge debate on the reasons for internationalization, the strength of brands and branding are not among the most studied aspects in the literature.
For companies, brands are valuable assets and branding may be used as a sign of quality leading consumers to repurchase the brand and an increasing market entry barrier for competitors, an important aspect is that branding underpins relational strategies, especially in the wine market. To understand the importance of brands as enablers of international strategies, namely its international positioning, a case study was developed seeking to understand the role of brands in the internationalization of Sogrape, a leading Portuguese company in the wine industry. Analizing Sogrape’s main brands, in terms of their performance in national and international markets, it
is possible to conclude that branding plays a crucial role in the internationalization of Sogrape, segmentation and positioning strategies being extremely important for synchronizing and leveraging the national market with the outwards expansion of the firm.