Repositório Aberto
Repositório Institucional da Universidade Aberta
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Relationships between universities and enterprises: the perspective of small and medium-sized firms
Publication . Moreira, Antonio; Vallejo, Ana Carolina; Jamil, G.; Ferreira, I.; Pinto, M.; Xavier, A.; Pessoa, C.
The university-enterprise (U-E) relationship is a topic that has gathered much interest in the academic world. Universities seek to offer services and technology that help firms to build and foster a harmonious U-E relationship, allowing firms to continually renew their involvement in the relationship. This chapter seeks to analyze the role played by various factors—satisfaction, commitment as perceived by firms, perceived commitment by universities, trust, and reputation—in encouraging firms to continuously renew their involvement in the university relationship. A questionnaire was produced drawing on a literature review looking at U-E relationships, the results of which were then analyzed using partial least squares – structural equation modelling (PLS-SEM). Afyer analyzing 80 responses from firms involved in U-E relationships, it was possible to conclude that commitment of firms, reputation, and the perceived commitment of the universities are very important in the continuous participation of firms in U-E relationships.
Antecedents of electric vehicle purchase intention from the consumer’s perspective: a systematic literature review
Publication . Ivanova, Gulnaz; Moreira, Antonio
The growing demand for conventional internal combustion engine vehicles can aggravate the current energy and environmental crisis by presenting a higher dependence on fossil fuels and a higher level of greenhouse gases. The transition to electric mobility is a sustainable solution to mitigate the negative impact on the environment and energy security. In recent years, global sales of electric vehicles (EVs) have grown steadily; however, their worldwide market share is still less than 10%. The present study aims to improve and strengthen the knowledge base on consumer behavior toward EV purchases by investigating the antecedents of EV purchase intention, as well as their impact. This paper is based on a systematic literature review where 63 articles published between 1994 and 2021 were analyzed. The antecedents were classified into three main categories:
consumer characteristics, EV characteristics, and EV-related policies. A summary model represents the impact information of each of the main antecedents. The descriptive results of the sample are also discussed. Finally, this study indicates directions for future research and recommendations for developing the most effective strategies and policies that will accelerate the transition to a more sustainable future.
Influential factors on reverse knowledge transfers in multinational organizations
Publication . Castro, Rita Marques; Neves, Sara Pandeirada; Moreira, Antonio; M.
Mapping internal knowledge transfers in multinational corporations
Publication . Castro, Rita; Moreira, Antonio
Managing multiple knowledge transfers between headquarters and subsidiaries, among subsidiaries, and also within each of these units is crucial for multinational corporations’ (MNCs) survival. Therefore, this article aims to uncover the main factors influencing internal knowledge transfers in MNCs—including intra-unit knowledge transfers and transfers between units, namely, conventional, horizontal, and reverse knowledge transfers. To achieve this goal, a systematic literature review (SLR) was conducted to synthesize the content of 85 articles. From a set of 1439 papers, only 85 related to knowledge transfer and knowledge sharing were considered. Based on an inductive thematic approach, eight different research categories and 97 topics were identified. Four different internal knowledge transfers (intra knowledge transfer (IKT), horizontal knowledge transfer (HKT), conventional knowledge transfer (CKT), and reverse knowledge transfer (RKT)) are compared across eight thematic categories and 97 topics. According to the results obtained, the depth of the topics analyzed varies, as does the variety of categories, with RKT being more deeply analyzed than IKT.
There is a clear dominance of vertical knowledge transfer (CKT + RHT) over HKT. The exercise of power (e.g., size, knowledge base) still dominates CKT and RKT in most of the studies analyzed, which are traditionally affected by the characteristics of MNCs, HQs and subsidiaries. The debate on HKT is affected by the classical perspectives of power-based relations (e.g., expatriates, size, knowledge base) among subsidiaries. Although important, intra-unit knowledge transfer is greatly influenced by characteristics.
A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention
Publication . Ribeiro, Hugo; Barbosa, Belém; Moreira, Antonio; Rodrigues, Ricardo
The telecommunications sector faces a major challenge of high customer churn. Despite this, there is still a lack of research that explores the switching intention for telecommunication services, particularly with bundle services that currently dominate the market. This study aims to provide insight into consumer behaviour regarding bundle telecommunication services by examining the factors that impact satisfaction and switching intention, both directly and indirectly. Eighteen hypotheses were defined based on the literature, and were tested through a quantitative study with 910 bundle service customers using structural equation modelling with Smart-PLS. The results show that internet and television services have the strongest indirect impact on switching intention, mediated by overall satisfaction and loyalty. Additionally, the results indicate that switching costs and barriers do not significantly affect switching intention, and surprisingly, perceived contractual lock-in positively influences switching intention. This study provides a comprehensive understanding of the customer experience with bundled telecommunications services and offers relevant insights for telecommunication managers to prevent customer loss to competitors.